Hispanic media influence in US´ Presidential Election in 2016

The Hispanic population of the United States has increased dramatically, however the results of the last presidential elections leave doubts on the behavior of that electorate and on the influence of the Hispanic media in that electorate. The research focuses on a hinge state like North Carolina tha...

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Detalles Bibliográficos
Autores: López Rico, Carmen María, González-Esteban, José Luis
Tipo de recurso: artículo
Fecha de publicación:2017
País:España
Institución:Universidad Miguel Hernández de Elche
Repositorio:REDIUMH. Depósito Digital de la UMH
OAI Identifier:oai:dspace.umh.es:11000/34816
Acceso en línea:https://hdl.handle.net/11000/34816
Access Level:acceso abierto
Palabra clave:Elecciones EE UU 2016
Voto Hispano
Medios Hispanos
Opinión Pública
Comunicación Política
Donald Trump
Hillary Clinton
US 2016 Elections
Hispanic vote
Hispanic Mass Media
Public Opinion
Political Communication
CDU::3 - Ciencias sociales
Descripción
Sumario:The Hispanic population of the United States has increased dramatically, however the results of the last presidential elections leave doubts on the behavior of that electorate and on the influence of the Hispanic media in that electorate. The research focuses on a hinge state like North Carolina that had a special media impact by the electoral strategy of the Democratic Party. The methodology pivots on in-depth interviews, non-participant observation and analysis of political content of Hispanic media during the campaign. The results provide relevant information on the complex Hispanic media ecosystem and on the complex Hispanic electoral behavior.