Not just you: The construction of radio audiences through second-person choice in Peninsular Spanish

This paper analyzes the choice among the second-person paradigms of Peninsular Spanish in the speech of radio broadcasters. The basic hypothesis is that each grammatical person has a unique meaning that affects the discursive and cognitive construction of nonspecific radio audiences, that of the spe...

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Detalles Bibliográficos
Autor: Aijón Oliva, Miguel Ángel
Tipo de recurso: artículo
Estado:Versión enviada para evaluación y publicación
Fecha de publicación:2018
País:España
Institución:Universidad de Salamanca (USAL)
Repositorio:GREDOS. Repositorio Institucional de la Universidad de Salamanca
OAI Identifier:oai:gredos.usal.es:10366/154267
Acceso en línea:http://hdl.handle.net/10366/154267
Access Level:acceso abierto
Palabra clave:Spanish
Person choice
Reference
Address forms
Radio discourse
6308 Comunicaciones Sociales
Descripción
Sumario:This paper analyzes the choice among the second-person paradigms of Peninsular Spanish in the speech of radio broadcasters. The basic hypothesis is that each grammatical person has a unique meaning that affects the discursive and cognitive construction of nonspecific radio audiences, that of the speaker’s contextual identity and the kind of relationship established between them. It is found that plural ustedes is dominant in all programs where speakers highlight professional facets of their identity, and where the transmission of information has primacy. In turn, singular tú is preferred in music programs, where broadcasters tend to highlight personal identities and suggest interaction with individual addressees. Both choices are shown to be respectively associated with two different models of media communication.