eWOM in reward-based crowdfunding platforms: a behavioral approach

[EN] Electronic word of mouth (eWOM) plays a crucial role in influencing purchasing decisions of consumers in situations governed by asymmetric information. In this context, investors in reward-based crowdfunding platforms might modify their purchasing intentions according to recommendations of peer...

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Detalles Bibliográficos
Autores: Comeig Ramírez, Irene, Sendra Pons, Pau
Tipo de recurso: capítulo de libro
Fecha de publicación:2020
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/148767
Acceso en línea:https://riunet.upv.es/handle/10251/148767
Access Level:acceso abierto
Palabra clave:Web data
Internet data
Big data
Qca
Pls
Sem
Conference
eWOM
Internet
Experimental economics
Crowdfunding
Crowdsourcing
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spelling eWOM in reward-based crowdfunding platforms: a behavioral approachComeig Ramírez, IreneSendra Pons, PauWeb dataInternet dataBig dataQcaPlsSemConferenceeWOMInternetExperimental economicsCrowdfundingCrowdsourcing[EN] Electronic word of mouth (eWOM) plays a crucial role in influencing purchasing decisions of consumers in situations governed by asymmetric information. In this context, investors in reward-based crowdfunding platforms might modify their purchasing intentions according to recommendations of peers and/or experts. The goal of this paper is to analyze the power of eWOM to shape consumers’ purchasing decisions. We do so by conducting an experiment through Amazon Mechanical Turk (AMT). This online experimental tool allows for an instant access to a large and culturally diverse subject pool, facilitating behavioral research requiring large amounts of subjects. By recreating a reward-based crowdfunding webpage and tracking how consumers’ choices vary due to recommendations of other buyers and experts, this research confirms eWOM power in modifying purchasing decisions, as well as the prevalence of other buyers’ recommendations over those of experts. Additionally, it is tested AMT as a crowdsourcing platform that enables scholars to carry out online research related to economics and social sciences.Irene Comeig acknowledges financial support from the Spanish Ministry of Economy through grant number ECO2016-75575-R.Editorial Universitat Politècnica de ValènciaMinisterio de Economía y CompetitividadRepositorio Institucional de la Universitat Politècnica de València Riunet20202020-06-30book parthttp://purl.org/coar/resource_type/c_3248VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bookPartapplication/pdfhttps://riunet.upv.es/handle/10251/148767reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)InglésengMinisterio de Economía y Competitividad http://dx.doi.org/10.13039/501100003329 ECO2016-75575-R LA ECONOMIA DE LA PRIVACIDAD, LA ADQUISICION DE INFORMACION Y LA DISCRIMINACION DE PRECIOS. EL MICROMECENAZGO Y LA INFORMACION ASIMETRICA. DISEÑO OPTIMOopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/1487672026-06-13T07:49:27Z
dc.title.none.fl_str_mv eWOM in reward-based crowdfunding platforms: a behavioral approach
title eWOM in reward-based crowdfunding platforms: a behavioral approach
spellingShingle eWOM in reward-based crowdfunding platforms: a behavioral approach
Comeig Ramírez, Irene
Web data
Internet data
Big data
Qca
Pls
Sem
Conference
eWOM
Internet
Experimental economics
Crowdfunding
Crowdsourcing
title_short eWOM in reward-based crowdfunding platforms: a behavioral approach
title_full eWOM in reward-based crowdfunding platforms: a behavioral approach
title_fullStr eWOM in reward-based crowdfunding platforms: a behavioral approach
title_full_unstemmed eWOM in reward-based crowdfunding platforms: a behavioral approach
title_sort eWOM in reward-based crowdfunding platforms: a behavioral approach
dc.creator.none.fl_str_mv Comeig Ramírez, Irene
Sendra Pons, Pau
author Comeig Ramírez, Irene
author_facet Comeig Ramírez, Irene
Sendra Pons, Pau
author_role author
author2 Sendra Pons, Pau
author2_role author
dc.contributor.none.fl_str_mv Ministerio de Economía y Competitividad
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Web data
Internet data
Big data
Qca
Pls
Sem
Conference
eWOM
Internet
Experimental economics
Crowdfunding
Crowdsourcing
topic Web data
Internet data
Big data
Qca
Pls
Sem
Conference
eWOM
Internet
Experimental economics
Crowdfunding
Crowdsourcing
description [EN] Electronic word of mouth (eWOM) plays a crucial role in influencing purchasing decisions of consumers in situations governed by asymmetric information. In this context, investors in reward-based crowdfunding platforms might modify their purchasing intentions according to recommendations of peers and/or experts. The goal of this paper is to analyze the power of eWOM to shape consumers’ purchasing decisions. We do so by conducting an experiment through Amazon Mechanical Turk (AMT). This online experimental tool allows for an instant access to a large and culturally diverse subject pool, facilitating behavioral research requiring large amounts of subjects. By recreating a reward-based crowdfunding webpage and tracking how consumers’ choices vary due to recommendations of other buyers and experts, this research confirms eWOM power in modifying purchasing decisions, as well as the prevalence of other buyers’ recommendations over those of experts. Additionally, it is tested AMT as a crowdsourcing platform that enables scholars to carry out online research related to economics and social sciences.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-06-30
dc.type.none.fl_str_mv book part
http://purl.org/coar/resource_type/c_3248
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/148767
url https://riunet.upv.es/handle/10251/148767
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.relation.none.fl_str_mv Ministerio de Economía y Competitividad http://dx.doi.org/10.13039/501100003329 ECO2016-75575-R LA ECONOMIA DE LA PRIVACIDAD, LA ADQUISICION DE INFORMACION Y LA DISCRIMINACION DE PRECIOS. EL MICROMECENAZGO Y LA INFORMACION ASIMETRICA. DISEÑO OPTIMO
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editorial Universitat Politècnica de València
publisher.none.fl_str_mv Editorial Universitat Politècnica de València
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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