Segmenting the USA. Non-travel market

Tourism marketers focus on understanding the many different segments that comprise their visitors. Understanding these segments� motivations for travel is important in order to motivate repeat visitation and to attract like-minded consumers to visit. But how about those who do not travel? This surpr...

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Detalhes bibliográficos
Autores: Smith, Wayne W., Fralinger, Emily, Litvin, Stephen W.
Tipo de documento: artigo
Data de publicação:2011
País:España
Recursos:Universidad de Huelva (UHU)
Repositório:Arias Montano. Repositorio Institucional de la Universidad de Huelva
Idioma:inglês
OAI Identifier:oai:ariasmontano.uhu.es:10272/5444
Acesso em linha:http://hdl.handle.net/10272/5444
Access Level:Acceso aberto
Palavra-chave:Non-travel
Travel motivations
Segmentation analysis
Ethnicity
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spelling Segmenting the USA. Non-travel marketSmith, Wayne W.Fralinger, EmilyLitvin, Stephen W.Non-travelTravel motivationsSegmentation analysisEthnicityTourism marketers focus on understanding the many different segments that comprise their visitors. Understanding these segments� motivations for travel is important in order to motivate repeat visitation and to attract like-minded consumers to visit. But how about those who do not travel? This surprisingly large percentage of the population is a lost opportunity for the industry. The research that follows, based upon a very significant USA-based sample of non-travelers, suggests that non-travelers can be effectively segmented and targeted. Understanding these segments will better allow vacation marketers to craft their product and their message, hopefully bringing more travelers to the mixLos comerciantes del turismo se centran en comprender los diferentes segmentos que comprenden sus visitantes. Entender las motivaciones de estos segmentos para viajar es importante para poder motivar que se repitan las visitas y para atraer a consumidores de mentalidad similar. Pero… ¿Qué hay de esos que no viajan? Este sorprendente gran porcentaje de la población es una oportunidad perdida para la industria. La investigación que sigue, basada en una significativa muestra de no viajeros en los EEUU, sugiere que los no viajeros pueden ser eficazmente segmentados y dirigidos. Comprender estos segmentos permitirá a los comerciantes de vacaciones diseñar su producto y su mensaje, y con suerte atraer a más viajeros.Universidad de Huelva20112011-01-0120112011-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10272/5444reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelvainstname:Universidad de Huelva (UHU)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ariasmontano.uhu.es:10272/54442026-06-02T14:58:11Z
dc.title.none.fl_str_mv Segmenting the USA. Non-travel market
title Segmenting the USA. Non-travel market
spellingShingle Segmenting the USA. Non-travel market
Smith, Wayne W.
Non-travel
Travel motivations
Segmentation analysis
Ethnicity
title_short Segmenting the USA. Non-travel market
title_full Segmenting the USA. Non-travel market
title_fullStr Segmenting the USA. Non-travel market
title_full_unstemmed Segmenting the USA. Non-travel market
title_sort Segmenting the USA. Non-travel market
dc.creator.none.fl_str_mv Smith, Wayne W.
Fralinger, Emily
Litvin, Stephen W.
author Smith, Wayne W.
author_facet Smith, Wayne W.
Fralinger, Emily
Litvin, Stephen W.
author_role author
author2 Fralinger, Emily
Litvin, Stephen W.
author2_role author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Non-travel
Travel motivations
Segmentation analysis
Ethnicity
topic Non-travel
Travel motivations
Segmentation analysis
Ethnicity
description Tourism marketers focus on understanding the many different segments that comprise their visitors. Understanding these segments� motivations for travel is important in order to motivate repeat visitation and to attract like-minded consumers to visit. But how about those who do not travel? This surprisingly large percentage of the population is a lost opportunity for the industry. The research that follows, based upon a very significant USA-based sample of non-travelers, suggests that non-travelers can be effectively segmented and targeted. Understanding these segments will better allow vacation marketers to craft their product and their message, hopefully bringing more travelers to the mix
publishDate 2011
dc.date.none.fl_str_mv 2011
2011-01-01
2011
2011-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10272/5444
url http://hdl.handle.net/10272/5444
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Huelva
publisher.none.fl_str_mv Universidad de Huelva
dc.source.none.fl_str_mv reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname:Universidad de Huelva (UHU)
instname_str Universidad de Huelva (UHU)
reponame_str Arias Montano. Repositorio Institucional de la Universidad de Huelva
collection Arias Montano. Repositorio Institucional de la Universidad de Huelva
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repository.mail.fl_str_mv
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