ClosingGap: Driving social change in gender equality
This study examines the ClosinGap association as a business platform that promotes social change, particularly in advancing Spanish companies’ commitment to gender equality within an institutional theory framework. Through a content analysis of 15 reports and interviews with ClosinGap's managem...
| Authors: | , , |
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| Format: | article |
| Publication Date: | 2024 |
| Country: | España |
| Institution: | Universidad Rey Juan Carlos |
| Repository: | BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos |
| OAI Identifier: | oai:burjcdigital.urjc.es:10115/42416 |
| Online Access: | https://hdl.handle.net/10115/42416 |
| Access Level: | Open access |
| Keyword: | Corporate social responsibility Gender gap Social change ClosinGap Gender equality |
| Summary: | This study examines the ClosinGap association as a business platform that promotes social change, particularly in advancing Spanish companies’ commitment to gender equality within an institutional theory framework. Through a content analysis of 15 reports and interviews with ClosinGap's management, the research explores its foundational purpose, aligned with shared and blended value principles, and assesses its brand management strategy centered on "storydoing." The findings reveal ClosinGap's strategic coherence, strong brand identity, and effective communication in media and social networks. Academically, this article highlights how the platform creates value for both businesses and society, offering valuable insights for those designing and evaluating corporate gender equality policies. |
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