Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon

Forcibly displaced populations are increasing and are inevitably changing market landscapes in host societies. Lebanon remains the country with the highest number of refugees per capita after Syrians had to take refuge because of the war that started in 2011. National public debates and internationa...

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Detalles Bibliográficos
Autor: Quero Navarro, Beatriz de
Tipo de recurso: tesis doctoral
Fecha de publicación:2023
País:España
Institución:Universidad Loyola Andalucía
Repositorio:Brújula
OAI Identifier:oai:repositorio.uloyola.es:20.500.12412/4042
Acceso en línea:https://hdl.handle.net/20.500.12412/4042
Access Level:acceso abierto
Palabra clave:Macromarketing
Refugees
Services
Stakeholders
Consumers
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spelling Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in LebanonQuero Navarro, Beatriz deMacromarketingRefugeesServicesStakeholdersConsumersForcibly displaced populations are increasing and are inevitably changing market landscapes in host societies. Lebanon remains the country with the highest number of refugees per capita after Syrians had to take refuge because of the war that started in 2011. National public debates and international reports on how to fairly and effectively welcome refugees in host countries have proliferated, however research at the intersection of marketing fields and development is insufficient. Macromarketing lies in a privileged position to address the complex socioeconomic phenomena vis-à-vis the inclusion of refugees in host societies, taking into account the well-being of all actors and stakeholders, from consumers, businesses, NGOs, and governments. Within such a complex network of actors, interests, and international conundrums, social dilemmas and fears can lead to animosity towards the newly arrived community. This thesis will explore the reasons behind Lebanese consumers’ animosity towards Syrian refugee employees, as well as the disposition of macrofactors in the Lebanese marketing system to facilitate or hinder refugee inclusion.Montero Simó, María JoséAraque Padilla, Rafael ÁngelShultz II, Clifford J.2023info:eu-repo/semantics/doctoralThesishttps://hdl.handle.net/20.500.12412/4042reponame:Brújulainstname:Universidad Loyola AndalucíaIngléshttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:repositorio.uloyola.es:20.500.12412/40422026-06-24T12:48:37Z
dc.title.none.fl_str_mv Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
title Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
spellingShingle Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
Quero Navarro, Beatriz de
Macromarketing
Refugees
Services
Stakeholders
Consumers
title_short Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
title_full Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
title_fullStr Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
title_full_unstemmed Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
title_sort Marketing systems’ analysis in intercultural tension contexts: implications for sustainable prosperity of Syrian refugees in Lebanon
dc.creator.none.fl_str_mv Quero Navarro, Beatriz de
author Quero Navarro, Beatriz de
author_facet Quero Navarro, Beatriz de
author_role author
dc.contributor.none.fl_str_mv Montero Simó, María José
Araque Padilla, Rafael Ángel
Shultz II, Clifford J.
dc.subject.none.fl_str_mv Macromarketing
Refugees
Services
Stakeholders
Consumers
topic Macromarketing
Refugees
Services
Stakeholders
Consumers
description Forcibly displaced populations are increasing and are inevitably changing market landscapes in host societies. Lebanon remains the country with the highest number of refugees per capita after Syrians had to take refuge because of the war that started in 2011. National public debates and international reports on how to fairly and effectively welcome refugees in host countries have proliferated, however research at the intersection of marketing fields and development is insufficient. Macromarketing lies in a privileged position to address the complex socioeconomic phenomena vis-à-vis the inclusion of refugees in host societies, taking into account the well-being of all actors and stakeholders, from consumers, businesses, NGOs, and governments. Within such a complex network of actors, interests, and international conundrums, social dilemmas and fears can lead to animosity towards the newly arrived community. This thesis will explore the reasons behind Lebanese consumers’ animosity towards Syrian refugee employees, as well as the disposition of macrofactors in the Lebanese marketing system to facilitate or hinder refugee inclusion.
publishDate 2023
dc.date.none.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/doctoralThesis
format doctoralThesis
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12412/4042
url https://hdl.handle.net/20.500.12412/4042
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Brújula
instname:Universidad Loyola Andalucía
instname_str Universidad Loyola Andalucía
reponame_str Brújula
collection Brújula
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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