Conchita Montenegro and the Spanish press: from national pride to nationalist melodrama

The Spanish press reported on Conchita Montenegro, a Spanish actress who moved to Hollywood in the early 1930s, with ambiguous and contradictory messages. On the one hand, her stint in Tinseltown was celebrated as a national triumph: a young Spanish woman had managed to seduce and conquer the Hollyw...

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Detalles Bibliográficos
Autores: Bou, Núria, Pérez, Xavier
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2023
País:España
Institución:Universitat Pompeu Fabra
Repositorio:Repositorio Digital de la UPF
OAI Identifier:oai:repositori.upf.edu:10230/56710
Acceso en línea:http://hdl.handle.net/10230/56710
http://dx.doi.org/10.1080/19392397.2021.2011342
Access Level:acceso abierto
Palabra clave:Conchita Montenegro
Spanish star
Nationalism
Transnational stardom
Celebrity image
Press
Descripción
Sumario:The Spanish press reported on Conchita Montenegro, a Spanish actress who moved to Hollywood in the early 1930s, with ambiguous and contradictory messages. On the one hand, her stint in Tinseltown was celebrated as a national triumph: a young Spanish woman had managed to seduce and conquer the Hollywood film industry. On the other hand, the fact that in Hollywood she played female archetypes at odds with the conservative morality of Catholic Spain was silenced. Decades later, after her death, the Spanish press has restored Conchita Montenegro’s fame, this time through a sensationalist, melodramatic story similar to the way Hollywood stars are promoted. Based on a comparative study between journalistic sources from both periods, this article demonstrates that the way Montenegro was treated as a film star in the press reflects the same nationalist fervour, even though the focus of her patriotic exemplariness in the 1930s gave way to a melodramatic vision of her Hollywood career more recently.