Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing

[EN] This article aims to analyze innovation barriers and drivers in the retail sector and report on a successful product innovation case study of a leading grocery retailing firm in Spain. The firm, Mercadona, successfully launched an original co-innovation initiative with its customers consisting...

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Detalles Bibliográficos
Autor: Albors Garrigós, José
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/163754
Acceso en línea:https://riunet.upv.es/handle/10251/163754
Access Level:acceso abierto
Palabra clave:Coinnovation
Retail innovation
Barriers facilitators
ORGANIZACION DE EMPRESAS
08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos
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spelling Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailingAlbors Garrigós, JoséCoinnovationRetail innovationBarriers facilitatorsORGANIZACION DE EMPRESAS08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos[EN] This article aims to analyze innovation barriers and drivers in the retail sector and report on a successful product innovation case study of a leading grocery retailing firm in Spain. The firm, Mercadona, successfully launched an original co-innovation initiative with its customers consisting of bringing consumers to co-innovation labs set up by the company, having them analyze, in a home environment setting, how they use the firm¿s products and what suggestions they have for alternative methods, improvements, or completely new developments. The research findings were conclusive that a combination of customer focus culture, brand development, and cooperation with suppliers was crucial for the success of the project. Technology contributed as well as a supportive tool of the communication with consumers. The method followed a new and unique ethnographic approach.ElsevierRepositorio Institucional de la Universitat Politècnica de València Riunet20202020-07-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://riunet.upv.es/handle/10251/163754reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/1637542026-06-13T07:49:27Z
dc.title.none.fl_str_mv Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
title Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
spellingShingle Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
Albors Garrigós, José
Coinnovation
Retail innovation
Barriers facilitators
ORGANIZACION DE EMPRESAS
08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos
title_short Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
title_full Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
title_fullStr Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
title_full_unstemmed Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
title_sort Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
dc.creator.none.fl_str_mv Albors Garrigós, José
author Albors Garrigós, José
author_facet Albors Garrigós, José
author_role author
dc.contributor.none.fl_str_mv Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Coinnovation
Retail innovation
Barriers facilitators
ORGANIZACION DE EMPRESAS
08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos
topic Coinnovation
Retail innovation
Barriers facilitators
ORGANIZACION DE EMPRESAS
08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos
description [EN] This article aims to analyze innovation barriers and drivers in the retail sector and report on a successful product innovation case study of a leading grocery retailing firm in Spain. The firm, Mercadona, successfully launched an original co-innovation initiative with its customers consisting of bringing consumers to co-innovation labs set up by the company, having them analyze, in a home environment setting, how they use the firm¿s products and what suggestions they have for alternative methods, improvements, or completely new developments. The research findings were conclusive that a combination of customer focus culture, brand development, and cooperation with suppliers was crucial for the success of the project. Technology contributed as well as a supportive tool of the communication with consumers. The method followed a new and unique ethnographic approach.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-07-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/163754
url https://riunet.upv.es/handle/10251/163754
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
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