The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election

Populism is a phenomenon that has been acquiring great relevance over recent years in the United States and Europe. Literature on the subject has identified the existence of a populist style that also affects political communication. The aim of this article is to analyze the structure of issues and...

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Detalhes bibliográficos
Autores: Casero-Ripollés, Andreu, Sintes-Olivella, Marçal, Franch, Pere
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2017
País:España
Recursos:Universitat Ramon Llull (URL)
Repositorio:DAU Arxiu Digital de la Universitat Ramon Llull
OAI Identifier:oai:dau.url.edu:20.500.14342/627
Acesso em linha:http://hdl.handle.net/20.500.14342/627
https://doi.org/10.1177/0002764217707624
Access Level:acceso abierto
Palavra-chave:Comunicació en la política
Populisme
Mitjans de comunicació social
Podemos (Partit polític)
Twitter
32
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oai_identifier_str oai:dau.url.edu:20.500.14342/627
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repository_id_str
spelling The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General ElectionCasero-Ripollés, AndreuSintes-Olivella, MarçalFranch, PereComunicació en la políticaPopulismeMitjans de comunicació socialPodemos (Partit polític)Twitter32Populism is a phenomenon that has been acquiring great relevance over recent years in the United States and Europe. Literature on the subject has identified the existence of a populist style that also affects political communication. The aim of this article is to analyze the structure of issues and the functions of messages circulated by a populist party in order to determine the presence and incidence of this style’s main components. The methodology is based on a quantitative analysis of the content of the Twitter profiles of the Spanish political party Podemos and its leader, Pablo Iglesias, during the 2016 Spanish elections. Totally, 2,612 tweets were analyzed. The results allow the identification of a strategy of complementarity, which appears as a new component in the communication style of populism in the digital environment. Podemos is also seen to lean toward antielitism and its leader toward the communicative construction of “the people.”SageUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna20222023202220232017info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersion16 p.application/pdfhttp://hdl.handle.net/20.500.14342/627https://doi.org/10.1177/0002764217707624RECERCAT (Dipòsit de la Recerca de Catalunya)reponame:DAU Arxiu Digital de la Universitat Ramon Llullinstname:Universitat Ramon Llull (URL)InglésAmerican Behavioral Scientist, vol. 61, núm. 9, 2017Attribution-NonCommercial-NoDerivatives 4.0 International© L'autor/ahttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:dau.url.edu:20.500.14342/6272026-06-21T06:40:37Z
dc.title.none.fl_str_mv The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
title The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
spellingShingle The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
Casero-Ripollés, Andreu
Comunicació en la política
Populisme
Mitjans de comunicació social
Podemos (Partit polític)
Twitter
32
title_short The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
title_full The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
title_fullStr The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
title_full_unstemmed The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
title_sort The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
dc.creator.none.fl_str_mv Casero-Ripollés, Andreu
Sintes-Olivella, Marçal
Franch, Pere
author Casero-Ripollés, Andreu
author_facet Casero-Ripollés, Andreu
Sintes-Olivella, Marçal
Franch, Pere
author_role author
author2 Sintes-Olivella, Marçal
Franch, Pere
author2_role author
author
dc.contributor.none.fl_str_mv Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.subject.none.fl_str_mv Comunicació en la política
Populisme
Mitjans de comunicació social
Podemos (Partit polític)
Twitter
32
topic Comunicació en la política
Populisme
Mitjans de comunicació social
Podemos (Partit polític)
Twitter
32
description Populism is a phenomenon that has been acquiring great relevance over recent years in the United States and Europe. Literature on the subject has identified the existence of a populist style that also affects political communication. The aim of this article is to analyze the structure of issues and the functions of messages circulated by a populist party in order to determine the presence and incidence of this style’s main components. The methodology is based on a quantitative analysis of the content of the Twitter profiles of the Spanish political party Podemos and its leader, Pablo Iglesias, during the 2016 Spanish elections. Totally, 2,612 tweets were analyzed. The results allow the identification of a strategy of complementarity, which appears as a new component in the communication style of populism in the digital environment. Podemos is also seen to lean toward antielitism and its leader toward the communicative construction of “the people.”
publishDate 2017
dc.date.none.fl_str_mv 2017
2022
2022
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.14342/627
https://doi.org/10.1177/0002764217707624
url http://hdl.handle.net/20.500.14342/627
https://doi.org/10.1177/0002764217707624
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv American Behavioral Scientist, vol. 61, núm. 9, 2017
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
© L'autor/a
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
© L'autor/a
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 16 p.
application/pdf
dc.publisher.none.fl_str_mv Sage
publisher.none.fl_str_mv Sage
dc.source.none.fl_str_mv RECERCAT (Dipòsit de la Recerca de Catalunya)
reponame:DAU Arxiu Digital de la Universitat Ramon Llull
instname:Universitat Ramon Llull (URL)
instname_str Universitat Ramon Llull (URL)
reponame_str DAU Arxiu Digital de la Universitat Ramon Llull
collection DAU Arxiu Digital de la Universitat Ramon Llull
repository.name.fl_str_mv
repository.mail.fl_str_mv
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