El proceso de ideación en la creación tipográfica: la conceptualización de la letra a través del trazo//Thinking-out process in typographic creation: conceptualization of letterforms through the stroke
[EN] As symbolic forms, letterforms can be the expression of an epoch, a place, an identity, a feeling... that we infer as shared meanings into a community, through their use along the time. This communicative ability gives them the power of telling apart from saying, rising as the most powerful too...
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2015 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/91382 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/91382 |
| Access Level: | acceso abierto |
| Palabra clave: | Creación tipográfica Tipografía Proceso de ideación Dibujo Diseño |
| Sumario: | [EN] As symbolic forms, letterforms can be the expression of an epoch, a place, an identity, a feeling... that we infer as shared meanings into a community, through their use along the time. This communicative ability gives them the power of telling apart from saying, rising as the most powerful tool for visual communication. From this premise, this paper will address how ideas arise in a typographic project from the active observation of the type designer, who see analogies and makes connections between his/her environment and the basis of typographic architecture thinking through drawing. |
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