| Sumario: | 1. Science communication in the information society In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023). Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022).
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