The linguistic landscape: enhancing multiliteracies through decoding signs in public spaces

What is it? The Linguistic Landscape (LL) is a relatively new field which draws from several disciplines such as applied linguistics, sociolinguistics, anthropology, sociology, psychology, and cultural geography. According to Landry and Bourhis (1997), “the language of public road signs, advertising...

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Detalles Bibliográficos
Autor: Vinagre Laranjeira, Margarita Gloria
Tipo de recurso: capítulo de libro
Fecha de publicación:2021
País:España
Institución:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/705763
Acceso en línea:http://hdl.handle.net/10486/705763
https://dx.doi.org/10.14705/rpnet.2021.50.1231
Access Level:acceso abierto
Palabra clave:signs
multimodality
multiliteracies
multilingualism
authentic input
cultural awareness
Filología
Descripción
Sumario:What is it? The Linguistic Landscape (LL) is a relatively new field which draws from several disciplines such as applied linguistics, sociolinguistics, anthropology, sociology, psychology, and cultural geography. According to Landry and Bourhis (1997), “the language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings combines to form the linguistic landscape of a given territory, region, or urban agglomeration” (p. 25). More recently, the type of signs that can be found in the public space has broadened to include the language on T-shirts, stamp machines, football banners, postcards, menus, products, tattoos, and graffiti. Despite this wider variety of signs, Landry and Bourhis’s (1997) definition still captures the essence of the LL, which is multimodal (signs combine visual, written, and sometimes audible data) and can also incorporate the use of multiple languages (multilingual)