Sensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea stores
| Authors: | , |
|---|---|
| Format: | book part |
| Publication Date: | 2022 |
| Country: | España |
| Institution: | Universidad Complutense de Madrid (UCM) |
| Repository: | Docta Complutense |
| Language: | English |
| OAI Identifier: | oai:docta.ucm.es:20.500.14352/2471 |
| Online Access: | https://hdl.handle.net/20.500.14352/2471 |
| Access Level: | Open access |
| Keyword: | 659.1 658.8 Marketing Ikea Publicidad 6114.01 Publicidad 5311.05 Marketing (Comercialización) |
| Description not available. |