| Sumario: | This research presents a content analysis of images of Physical Education textbooks published under the legal framework of the LOE - Organic Law of Education - 2/2006, 3rd May -. The aim was to identify the stereotypes in the body culture that is transmitted across the photographs of these copies for the stage of the Secondary Obligatory Education - ESO -. The sample is formed by a total of 539 images from two different publishing houses. For the data processing we have used the SPSS 15.0. Data have been subjected to univariate and bivariate descriptive analyses and Pearson's Ji-square test.This paper analyzes the design and the implementation process of the Sport and Physical Activity Sciences Degree at the INEF Catalonia from the perspective of its professors, three years after the start, in its two centers (affiliated to the Universities of Barcelona and Lleida). In this case study we have analyzed the content of the information obtained from eleven semi-structured interviews with key players in the process as well as from official documents. The results indicate that the process of preparing the new plan was led by a "small committee". It stands as the committee, in addition to following the guidelines of higher institutions, specially seeking consensus due to the existing personal, ideological and work-related tensions.Regarding the process of implementation, we include some of the resistances and difficulties of incorporating the EHEA changes into the daily routine. Furthermore we discussed about the importance of involving all the stakeholders in the change and innovation process, particularly in order to ensure a lasting transformation. This research contains reflections that may be useful for the design of new university curricula.
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