Sentiment analysis on Twitter

In recent years more and more people have been connecting with Social Networks. One of the most used is Twitter. This huge amount of information is attracting the interest of companies. One reason is that this huge source of information can be used to detect public opinion about their brands and thu...

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Detalles Bibliográficos
Autor: Proscia, Rocco
Tipo de recurso: tesis de maestría
Fecha de publicación:2017
País:España
Institución:Universitat Politècnica de Catalunya (UPC)
Repositorio:UPCommons. Portal del coneixement obert de la UPC
Idioma:inglés
OAI Identifier:oai:upcommons.upc.edu:2117/100796
Acceso en línea:https://hdl.handle.net/2117/100796
Access Level:acceso abierto
Palabra clave:Information Retrieval
Twitter
Sentiment Analysis
Topic Modeling
Microblogs Analysis
Recuperació de la informació
Àrees temàtiques de la UPC::Informàtica
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spelling Sentiment analysis on TwitterProscia, RoccoInformation RetrievalTwitterSentiment AnalysisTopic ModelingMicroblogs AnalysisRecuperació de la informacióTwitterÀrees temàtiques de la UPC::InformàticaIn recent years more and more people have been connecting with Social Networks. One of the most used is Twitter. This huge amount of information is attracting the interest of companies. One reason is that this huge source of information can be used to detect public opinion about their brands and thus improve their business values. In order to transform the information present in the Social Networks into knowledge several steps are required. This project aim to describe them and provide tools that are able to perform this task. The first problem is how to retrieve the data. Several ways are available, each one with its own pros and cons. After that it is necessary to study and define proper queries in order to retrieve the information needed. Once the data is retrieved you may need to filter and explore your data. For this task a Topic Model Algorithm ( LDA ) has been studied and analyzed. LDA has shown positive results when it is tuned in the proper way and it is combined with appropriate visualization techniques. The difference between a Topic Model Algorithm and other Clustering/Segmentation techniques is that Topic Models allows each ”document” ( instance ) to belong to more than one topic ( cluster ). LDA doesn’t natively work well on Twitter due to the very short length of the tweets. An investigation in the literature has revealed a solution to this problem. Another problem that is common in clustering is how to validate the Algorithm and how to choose the proper number of topics ( clusters), for this problem several metrics in the literature have been explored. Afterwards, Sentiment Analysis techniques can be applied in order to measure the opinion of the users . The literature presents several approaches and ways to solving this problem. This work is focused in solving the Polarity Detection task, with three classes , so, classify if a tweet express a positive , a negative or a neutral sentiment. Here reach accurate results can be challenging, due to the messy nature of the twitter posts. Several approaches have been tested and compared. The baseline method tested is the use of sentiment dictionaries, after that , since the real sentiment of the twitter posts is not available, a sample has been manually labeled and several Supervised approaches combined with various Feature Selection/Transformation techniques have been tested. Finally, a totally new experimental approach, inspired from the Soft Labeling technique present in the literature, has been defined and tested. This method try to avoid the costly task to manually label a sample in order to validate a model. In the literature this problem is solved for the two-class problem, so by considering only positive and negative tweets. This work try to extend the soft-labeling approach to the three class problem.Universitat Politècnica de CatalunyaArias Vicente, MartaBalcázar Navarro, José LuisTolos Rigueiro, Marta20172017-02-0120172017-02-10master thesishttp://purl.org/coar/resource_type/c_bdccNAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/2117/100796reponame:UPCommons. Portal del coneixement obert de la UPCinstname:Universitat Politècnica de Catalunya (UPC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:upcommons.upc.edu:2117/1007962026-05-27T15:37:01Z
dc.title.none.fl_str_mv Sentiment analysis on Twitter
title Sentiment analysis on Twitter
spellingShingle Sentiment analysis on Twitter
Proscia, Rocco
Information Retrieval
Twitter
Sentiment Analysis
Topic Modeling
Microblogs Analysis
Recuperació de la informació
Twitter
Àrees temàtiques de la UPC::Informàtica
title_short Sentiment analysis on Twitter
title_full Sentiment analysis on Twitter
title_fullStr Sentiment analysis on Twitter
title_full_unstemmed Sentiment analysis on Twitter
title_sort Sentiment analysis on Twitter
dc.creator.none.fl_str_mv Proscia, Rocco
author Proscia, Rocco
author_facet Proscia, Rocco
author_role author
dc.contributor.none.fl_str_mv Arias Vicente, Marta
Balcázar Navarro, José Luis
Tolos Rigueiro, Marta
dc.subject.none.fl_str_mv Information Retrieval
Twitter
Sentiment Analysis
Topic Modeling
Microblogs Analysis
Recuperació de la informació
Twitter
Àrees temàtiques de la UPC::Informàtica
topic Information Retrieval
Twitter
Sentiment Analysis
Topic Modeling
Microblogs Analysis
Recuperació de la informació
Twitter
Àrees temàtiques de la UPC::Informàtica
description In recent years more and more people have been connecting with Social Networks. One of the most used is Twitter. This huge amount of information is attracting the interest of companies. One reason is that this huge source of information can be used to detect public opinion about their brands and thus improve their business values. In order to transform the information present in the Social Networks into knowledge several steps are required. This project aim to describe them and provide tools that are able to perform this task. The first problem is how to retrieve the data. Several ways are available, each one with its own pros and cons. After that it is necessary to study and define proper queries in order to retrieve the information needed. Once the data is retrieved you may need to filter and explore your data. For this task a Topic Model Algorithm ( LDA ) has been studied and analyzed. LDA has shown positive results when it is tuned in the proper way and it is combined with appropriate visualization techniques. The difference between a Topic Model Algorithm and other Clustering/Segmentation techniques is that Topic Models allows each ”document” ( instance ) to belong to more than one topic ( cluster ). LDA doesn’t natively work well on Twitter due to the very short length of the tweets. An investigation in the literature has revealed a solution to this problem. Another problem that is common in clustering is how to validate the Algorithm and how to choose the proper number of topics ( clusters), for this problem several metrics in the literature have been explored. Afterwards, Sentiment Analysis techniques can be applied in order to measure the opinion of the users . The literature presents several approaches and ways to solving this problem. This work is focused in solving the Polarity Detection task, with three classes , so, classify if a tweet express a positive , a negative or a neutral sentiment. Here reach accurate results can be challenging, due to the messy nature of the twitter posts. Several approaches have been tested and compared. The baseline method tested is the use of sentiment dictionaries, after that , since the real sentiment of the twitter posts is not available, a sample has been manually labeled and several Supervised approaches combined with various Feature Selection/Transformation techniques have been tested. Finally, a totally new experimental approach, inspired from the Soft Labeling technique present in the literature, has been defined and tested. This method try to avoid the costly task to manually label a sample in order to validate a model. In the literature this problem is solved for the two-class problem, so by considering only positive and negative tweets. This work try to extend the soft-labeling approach to the three class problem.
publishDate 2017
dc.date.none.fl_str_mv 2017
2017-02-01
2017
2017-02-10
dc.type.none.fl_str_mv master thesis
http://purl.org/coar/resource_type/c_bdcc
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
dc.identifier.none.fl_str_mv https://hdl.handle.net/2117/100796
url https://hdl.handle.net/2117/100796
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universitat Politècnica de Catalunya
publisher.none.fl_str_mv Universitat Politècnica de Catalunya
dc.source.none.fl_str_mv reponame:UPCommons. Portal del coneixement obert de la UPC
instname:Universitat Politècnica de Catalunya (UPC)
instname_str Universitat Politècnica de Catalunya (UPC)
reponame_str UPCommons. Portal del coneixement obert de la UPC
collection UPCommons. Portal del coneixement obert de la UPC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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