The challenge of digital marketing in health tourism: the case of Spanish health resorts

Internet presence is essential for tourism companies. Health resorts are a tourism resource of prime importance for the image of a wellness tourism destination. This paper analyses the content of the official websites of Spanish spas, as well as their level of maturity in the development of e-commer...

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Detalles Bibliográficos
Autores: Cristóbal Fransi, Eduard, Daries Ramón, Natalia, del Río‑Rama, María de la Cruz, Fuentes‑Tierno, María Guadalupe
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:España
Institución:Universitat de Lleida (UdL)
Repositorio:Repositori Obert UdL
OAI Identifier:oai:repositori.udl.cat:10459.1/464203
Acceso en línea:https://doi.org/10.1007/s11135-023-01744-2
https://hdl.handle.net/10459.1/464203
Access Level:acceso abierto
Palabra clave:Health resorts
Spas
Health tourism
Electronic commerce
Web content analysis
eMICA
Website
Digital marketing
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spelling The challenge of digital marketing in health tourism: the case of Spanish health resortsCristóbal Fransi, EduardDaries Ramón, Nataliadel Río‑Rama, María de la CruzFuentes‑Tierno, María GuadalupeHealth resortsSpasHealth tourismElectronic commerceWeb content analysiseMICAWebsiteDigital marketingInternet presence is essential for tourism companies. Health resorts are a tourism resource of prime importance for the image of a wellness tourism destination. This paper analyses the content of the official websites of Spanish spas, as well as their level of maturity in the development of e-commerce. For this purpose, a model for the analysis of websites based on the content analysis technique is proposed, as well as on the extended model of internet commerce adoption (eMICA) methodology. The model was applied to 106 spas with online presence. The results indicate that although spas seem to be prepared to carry out online transactions, a significant share have basic Internet presence, with a mainly informative function.Springer2023info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://doi.org/10.1007/s11135-023-01744-2https://hdl.handle.net/10459.1/464203reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)InglésReproducció del document publicat a https://doi.org/10.1007/s11135-023-01744-2Quality & Quantity, 2023cc-by (c) Eduard Cristobal‑Fransi et al., 2023Attribution 4.0 Internationalinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0/oai:repositori.udl.cat:10459.1/4642032026-06-24T12:42:17Z
dc.title.none.fl_str_mv The challenge of digital marketing in health tourism: the case of Spanish health resorts
title The challenge of digital marketing in health tourism: the case of Spanish health resorts
spellingShingle The challenge of digital marketing in health tourism: the case of Spanish health resorts
Cristóbal Fransi, Eduard
Health resorts
Spas
Health tourism
Electronic commerce
Web content analysis
eMICA
Website
Digital marketing
title_short The challenge of digital marketing in health tourism: the case of Spanish health resorts
title_full The challenge of digital marketing in health tourism: the case of Spanish health resorts
title_fullStr The challenge of digital marketing in health tourism: the case of Spanish health resorts
title_full_unstemmed The challenge of digital marketing in health tourism: the case of Spanish health resorts
title_sort The challenge of digital marketing in health tourism: the case of Spanish health resorts
dc.creator.none.fl_str_mv Cristóbal Fransi, Eduard
Daries Ramón, Natalia
del Río‑Rama, María de la Cruz
Fuentes‑Tierno, María Guadalupe
author Cristóbal Fransi, Eduard
author_facet Cristóbal Fransi, Eduard
Daries Ramón, Natalia
del Río‑Rama, María de la Cruz
Fuentes‑Tierno, María Guadalupe
author_role author
author2 Daries Ramón, Natalia
del Río‑Rama, María de la Cruz
Fuentes‑Tierno, María Guadalupe
author2_role author
author
author
dc.subject.none.fl_str_mv Health resorts
Spas
Health tourism
Electronic commerce
Web content analysis
eMICA
Website
Digital marketing
topic Health resorts
Spas
Health tourism
Electronic commerce
Web content analysis
eMICA
Website
Digital marketing
description Internet presence is essential for tourism companies. Health resorts are a tourism resource of prime importance for the image of a wellness tourism destination. This paper analyses the content of the official websites of Spanish spas, as well as their level of maturity in the development of e-commerce. For this purpose, a model for the analysis of websites based on the content analysis technique is proposed, as well as on the extended model of internet commerce adoption (eMICA) methodology. The model was applied to 106 spas with online presence. The results indicate that although spas seem to be prepared to carry out online transactions, a significant share have basic Internet presence, with a mainly informative function.
publishDate 2023
dc.date.none.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1007/s11135-023-01744-2
https://hdl.handle.net/10459.1/464203
url https://doi.org/10.1007/s11135-023-01744-2
https://hdl.handle.net/10459.1/464203
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a https://doi.org/10.1007/s11135-023-01744-2
Quality & Quantity, 2023
dc.rights.none.fl_str_mv cc-by (c) Eduard Cristobal‑Fransi et al., 2023
Attribution 4.0 International
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by/4.0/
rights_invalid_str_mv cc-by (c) Eduard Cristobal‑Fransi et al., 2023
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv reponame:Repositori Obert UdL
instname:Universitat de Lleida (UdL)
instname_str Universitat de Lleida (UdL)
reponame_str Repositori Obert UdL
collection Repositori Obert UdL
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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