The importance of the messenger in climate change communication to farmers [Dataset]

Agriculture needs to mitigate its impacts and adapt to new environmental conditions. To this end, communicating climate change to farmers is essential but remains a challenge, since many stakeholders (e.g. public administration, sectoral stakeholders, environmentalists) engage with farmers, conveyin...

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Bibliographic Details
Authors: Muñoz-Ulecia, Enrique, Bernués, Alberto, Carabaño Luengo, María Jesús, Joy, Margalida, Martín-Collado, Daniel
Format: conjunto de datos
Status:Published version
Publication Date:2025
Country:España
Institution:Consejo Superior de Investigaciones Científicas (CSIC)
Repository:DIGITAL.CSIC. Repositorio Institucional del CSIC
OAI Identifier:oai:digital.csic.es:10261/399320
Online Access:http://hdl.handle.net/10261/399320
Access Level:Open access
Keyword:Climate change perception
Farmers’ trust
Stakeholders
Science-policy-farmers dialogue
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repository_id_str
spelling The importance of the messenger in climate change communication to farmers [Dataset]Muñoz-Ulecia, EnriqueBernués, AlbertoCarabaño Luengo, María JesúsJoy, MargalidaMartín-Collado, DanielClimate change perceptionFarmers’ trustStakeholdersScience-policy-farmers dialogueAgriculture needs to mitigate its impacts and adapt to new environmental conditions. To this end, communicating climate change to farmers is essential but remains a challenge, since many stakeholders (e.g. public administration, sectoral stakeholders, environmentalists) engage with farmers, conveying diverse messages about climate change and the role of agriculture. Here we aim to analyse farmers’ perceptions of climate change and how these relate to their trust in different stakeholders. We conducted a survey with 167 livestock farmers across Spain, gathering data about their perceptions on climate change severity and origin, and to what extent its importance has been exaggerated. We also analysed farmers’ trust in different information sources, including farmers associations (i.e. breed associations, farmer organisations and cooperatives), agricultural organisations, technical publications, veterinarians, agricultural firms, government agencies, scientists, environmentalists, animal activists, and the media. Our results show that farmers believe climate change exists but a high proportion are sceptical about its origin and severity. Farmers’ trust in information sources influences their perception of climate change. Farmers who trust public institutions, environmentalists, animal activists, and the media are more likely to view climate change as human-driven and perceive its impacts as severe, rejecting claims of exaggeration. In contrast, those who trust veterinarians, cooperatives, agricultural firms, and farmer organisations tend to see climate change as a hybrid human-natural process and believe its impacts are overstated. The results highlight the need to improve the science-policy-farmers dialogue to make farmers more aware of the potential consequences of climate change on farming and trigger adaptation. Many farmers (∼60%) are sceptical about climate change origin Farmers trust sectoral stakeholders and scientists, and mistrust public administration, the media, and environmental activists Farmers mistrust in public administration, the media, and environmental activists is linked to scepticism about climate change Many farmers (∼60%) are sceptical about climate change origin Farmers trust sectoral stakeholders and scientists, and mistrust public administration, the media, and environmental activists Farmers mistrust in public administration, the media, and environmental activists is linked to scepticism about climate changePeer reviewedTaylor & FrancisMuñoz-Ulecia, Enrique [0000-0002-7153-7660]Bernués, Alberto [0000-0002-3237-9751]Carabaño Luengo, María Jesús [0000-0002-3087-9170]Joy, Margalida [0000-0002-1796-4223]Martín-Collado, Daniel [0000-0002-2087-961X]Consejo Superior de Investigaciones Científicas [https://ror.org/02gfc7t72]202520252025info:eu-repo/semantics/datasethttp://purl.org/coar/resource_type/c_ddb1Publisher's versioninfo:eu-repo/semantics/publishedVersionapplication/wordperfect5.1text/csvhttp://hdl.handle.net/10261/399320reponame:DIGITAL.CSIC. Repositorio Institucional del CSICinstname:Consejo Superior de Investigaciones Científicas (CSIC)InglésMuñoz-Ulecia, Enrique; Bernués, Alberto; Carabaño Luengo, María Jesús; Joy, Margalida; Martín-Collado, Daniel. 2025. The importance of the messenger in climate change communication to farmers. https://doi.org/10.1080/1828051X.2025.2515264. http://hdl.handle.net/10261/399319https://doi.org/10.6084/m9.figshare.29274506.v1Síinfo:eu-repo/semantics/openAccessoai:digital.csic.es:10261/3993202026-05-22T06:33:51Z
dc.title.none.fl_str_mv The importance of the messenger in climate change communication to farmers [Dataset]
title The importance of the messenger in climate change communication to farmers [Dataset]
spellingShingle The importance of the messenger in climate change communication to farmers [Dataset]
Muñoz-Ulecia, Enrique
Climate change perception
Farmers’ trust
Stakeholders
Science-policy-farmers dialogue
title_short The importance of the messenger in climate change communication to farmers [Dataset]
title_full The importance of the messenger in climate change communication to farmers [Dataset]
title_fullStr The importance of the messenger in climate change communication to farmers [Dataset]
title_full_unstemmed The importance of the messenger in climate change communication to farmers [Dataset]
title_sort The importance of the messenger in climate change communication to farmers [Dataset]
dc.creator.none.fl_str_mv Muñoz-Ulecia, Enrique
Bernués, Alberto
Carabaño Luengo, María Jesús
Joy, Margalida
Martín-Collado, Daniel
author Muñoz-Ulecia, Enrique
author_facet Muñoz-Ulecia, Enrique
Bernués, Alberto
Carabaño Luengo, María Jesús
Joy, Margalida
Martín-Collado, Daniel
author_role author
author2 Bernués, Alberto
Carabaño Luengo, María Jesús
Joy, Margalida
Martín-Collado, Daniel
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Muñoz-Ulecia, Enrique [0000-0002-7153-7660]
Bernués, Alberto [0000-0002-3237-9751]
Carabaño Luengo, María Jesús [0000-0002-3087-9170]
Joy, Margalida [0000-0002-1796-4223]
Martín-Collado, Daniel [0000-0002-2087-961X]
Consejo Superior de Investigaciones Científicas [https://ror.org/02gfc7t72]
dc.subject.none.fl_str_mv Climate change perception
Farmers’ trust
Stakeholders
Science-policy-farmers dialogue
topic Climate change perception
Farmers’ trust
Stakeholders
Science-policy-farmers dialogue
description Agriculture needs to mitigate its impacts and adapt to new environmental conditions. To this end, communicating climate change to farmers is essential but remains a challenge, since many stakeholders (e.g. public administration, sectoral stakeholders, environmentalists) engage with farmers, conveying diverse messages about climate change and the role of agriculture. Here we aim to analyse farmers’ perceptions of climate change and how these relate to their trust in different stakeholders. We conducted a survey with 167 livestock farmers across Spain, gathering data about their perceptions on climate change severity and origin, and to what extent its importance has been exaggerated. We also analysed farmers’ trust in different information sources, including farmers associations (i.e. breed associations, farmer organisations and cooperatives), agricultural organisations, technical publications, veterinarians, agricultural firms, government agencies, scientists, environmentalists, animal activists, and the media. Our results show that farmers believe climate change exists but a high proportion are sceptical about its origin and severity. Farmers’ trust in information sources influences their perception of climate change. Farmers who trust public institutions, environmentalists, animal activists, and the media are more likely to view climate change as human-driven and perceive its impacts as severe, rejecting claims of exaggeration. In contrast, those who trust veterinarians, cooperatives, agricultural firms, and farmer organisations tend to see climate change as a hybrid human-natural process and believe its impacts are overstated. The results highlight the need to improve the science-policy-farmers dialogue to make farmers more aware of the potential consequences of climate change on farming and trigger adaptation. Many farmers (∼60%) are sceptical about climate change origin Farmers trust sectoral stakeholders and scientists, and mistrust public administration, the media, and environmental activists Farmers mistrust in public administration, the media, and environmental activists is linked to scepticism about climate change Many farmers (∼60%) are sceptical about climate change origin Farmers trust sectoral stakeholders and scientists, and mistrust public administration, the media, and environmental activists Farmers mistrust in public administration, the media, and environmental activists is linked to scepticism about climate change
publishDate 2025
dc.date.none.fl_str_mv 2025
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/dataset
http://purl.org/coar/resource_type/c_ddb1
Publisher's version
info:eu-repo/semantics/publishedVersion
format dataset
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10261/399320
url http://hdl.handle.net/10261/399320
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Muñoz-Ulecia, Enrique; Bernués, Alberto; Carabaño Luengo, María Jesús; Joy, Margalida; Martín-Collado, Daniel. 2025. The importance of the messenger in climate change communication to farmers. https://doi.org/10.1080/1828051X.2025.2515264. http://hdl.handle.net/10261/399319
https://doi.org/10.6084/m9.figshare.29274506.v1

dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/wordperfect5.1
text/csv
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:DIGITAL.CSIC. Repositorio Institucional del CSIC
instname:Consejo Superior de Investigaciones Científicas (CSIC)
instname_str Consejo Superior de Investigaciones Científicas (CSIC)
reponame_str DIGITAL.CSIC. Repositorio Institucional del CSIC
collection DIGITAL.CSIC. Repositorio Institucional del CSIC
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