Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our...

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Autores: Daries Ramón, Natalia, Cristóbal Fransi, Eduard, Ferrer Rosell, Berta
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:España
Institución:Universitat de Lleida (UdL)
Repositorio:Repositori Obert UdL
OAI Identifier:oai:repositori.udl.cat:10459.1/70348
Acceso en línea:https://doi.org/10.3390/jtaer16030033
http://hdl.handle.net/10459.1/70348
Access Level:acceso abierto
Palabra clave:Golf course
Sports tourism
E-commerce
Web content analysis
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spelling Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf CoursesDaries Ramón, NataliaCristóbal Fransi, EduardFerrer Rosell, BertaGolf courseSports tourismE-commerceWeb content analysisAs a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research.This work was supported by the Spanish Ministry of Economy, Industry and Competitiveness (Grant I.D.: TURCOLAB ECO2017-88984-R). Acknowledgments: The authors acknowledge the support of the Catalan Government for the accreditation as Consolidated Research Group TURESCO (2017 SGR 49). Laura Puig-Prim is also thanked for the work done in data collection.MDPI2021info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://doi.org/10.3390/jtaer16030033http://hdl.handle.net/10459.1/70348reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)Inglésinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-88984-RReproducció del document publicat a https://doi.org/10.3390/jtaer16030033Journal of Theoretical and Applied Electronic Commerce Research, 2021, vol. 16, núm. 3, p. 542–561cc-by (c) Daries et al., 2021info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0/oai:repositori.udl.cat:10459.1/703482026-06-24T12:42:17Z
dc.title.none.fl_str_mv Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
title Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
spellingShingle Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
Daries Ramón, Natalia
Golf course
Sports tourism
E-commerce
Web content analysis
title_short Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
title_full Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
title_fullStr Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
title_full_unstemmed Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
title_sort Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
dc.creator.none.fl_str_mv Daries Ramón, Natalia
Cristóbal Fransi, Eduard
Ferrer Rosell, Berta
author Daries Ramón, Natalia
author_facet Daries Ramón, Natalia
Cristóbal Fransi, Eduard
Ferrer Rosell, Berta
author_role author
author2 Cristóbal Fransi, Eduard
Ferrer Rosell, Berta
author2_role author
author
dc.subject.none.fl_str_mv Golf course
Sports tourism
E-commerce
Web content analysis
topic Golf course
Sports tourism
E-commerce
Web content analysis
description As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research.
publishDate 2021
dc.date.none.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.3390/jtaer16030033
http://hdl.handle.net/10459.1/70348
url https://doi.org/10.3390/jtaer16030033
http://hdl.handle.net/10459.1/70348
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-88984-R
Reproducció del document publicat a https://doi.org/10.3390/jtaer16030033
Journal of Theoretical and Applied Electronic Commerce Research, 2021, vol. 16, núm. 3, p. 542–561
dc.rights.none.fl_str_mv cc-by (c) Daries et al., 2021
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by/4.0/
rights_invalid_str_mv cc-by (c) Daries et al., 2021
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Repositori Obert UdL
instname:Universitat de Lleida (UdL)
instname_str Universitat de Lleida (UdL)
reponame_str Repositori Obert UdL
collection Repositori Obert UdL
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