‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections

The results of the elections to the European Parliament of May 25, 2014 marked a before and an after for Spanish politics. This influential European campaign took place at a moment when internet use was well established as a tool, with political parties and candidates actively using social media. Th...

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Detalhes bibliográficos
Autores: Ramos-Serrano, Marina, Fernández Gómez, Jorge David, Pineda, Antonio
Tipo de documento: artigo
Estado:Versión aceptada para publicación
Data de publicação:2018
País:España
Recursos:Universidad de Sevilla (US)
Repositório:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/154225
Acesso em linha:https://hdl.handle.net/11441/154225
https://doi.org/10.1177/1461444816660730
Access Level:Acceso aberto
Palavra-chave:Interactivity
Social Media
Twitter
Election Campaigns
Internet and Politics
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spelling ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European electionsRamos-Serrano, MarinaFernández Gómez, Jorge DavidPineda, AntonioInteractivitySocial MediaTwitterElection CampaignsInternet and PoliticsThe results of the elections to the European Parliament of May 25, 2014 marked a before and an after for Spanish politics. This influential European campaign took place at a moment when internet use was well established as a tool, with political parties and candidates actively using social media. This paper aims to research whether Spanish parties are using Twitter to develop interactive communication, or simply for broadcasting messages. Thus, the Twitter activity of various political parties during the 2014 European campaign is content-analysed. Results indicate that activity seems to depend on ideology, that parties are revealed to be committed to unidirectional communication/broadcasting, and that debate on Twitter is fundamentally between the politicians themselves. On a theoretical level, our data are in line with the idea that the normalisation hypothesis tends to prevail.Premio Mensual Publicación Científica Destacada de la US. Facultad de ComunicaciónSageComunicación Audiovisual y Publicidad2018info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/154225https://doi.org/10.1177/1461444816660730reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésNew Media & Society, 20 (1).https://doi.org/10.1177/1461444816660info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1542252026-06-17T12:51:07Z
dc.title.none.fl_str_mv ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
title ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
spellingShingle ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
Ramos-Serrano, Marina
Interactivity
Social Media
Twitter
Election Campaigns
Internet and Politics
title_short ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
title_full ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
title_fullStr ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
title_full_unstemmed ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
title_sort ‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections
dc.creator.none.fl_str_mv Ramos-Serrano, Marina
Fernández Gómez, Jorge David
Pineda, Antonio
author Ramos-Serrano, Marina
author_facet Ramos-Serrano, Marina
Fernández Gómez, Jorge David
Pineda, Antonio
author_role author
author2 Fernández Gómez, Jorge David
Pineda, Antonio
author2_role author
author
dc.contributor.none.fl_str_mv Comunicación Audiovisual y Publicidad
dc.subject.none.fl_str_mv Interactivity
Social Media
Twitter
Election Campaigns
Internet and Politics
topic Interactivity
Social Media
Twitter
Election Campaigns
Internet and Politics
description The results of the elections to the European Parliament of May 25, 2014 marked a before and an after for Spanish politics. This influential European campaign took place at a moment when internet use was well established as a tool, with political parties and candidates actively using social media. This paper aims to research whether Spanish parties are using Twitter to develop interactive communication, or simply for broadcasting messages. Thus, the Twitter activity of various political parties during the 2014 European campaign is content-analysed. Results indicate that activity seems to depend on ideology, that parties are revealed to be committed to unidirectional communication/broadcasting, and that debate on Twitter is fundamentally between the politicians themselves. On a theoretical level, our data are in line with the idea that the normalisation hypothesis tends to prevail.
publishDate 2018
dc.date.none.fl_str_mv 2018
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/154225
https://doi.org/10.1177/1461444816660730
url https://hdl.handle.net/11441/154225
https://doi.org/10.1177/1461444816660730
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv New Media & Society, 20 (1).
https://doi.org/10.1177/1461444816660
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Sage
publisher.none.fl_str_mv Sage
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300724

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