The Candy Project: The Re-Enchantment of Candy in a Liquid World

Sugar consumption has become an extremely serious problem, especially since its incorporation into every type of food not only those considered to be sweet culturally. This is not exclusively a health problem but also a gastronomic one, since this “invisible sugar” is perceptible by the stomach but...

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Detalles Bibliográficos
Autor: Martínez de Albeniz Ezpeleta, Iñaki
Tipo de recurso: artículo
Fecha de publicación:2015
País:España
Institución:Universidad del País Vasco
Repositorio:Addi. Archivo Digital para la Docencia y la Investigación
OAI Identifier:oai:addi.ehu.eus:10810/70654
Acceso en línea:http://hdl.handle.net/10810/70654
Access Level:acceso abierto
Palabra clave:sociology of food
gastronomy
candy
social imaginaries
consumption
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spelling The Candy Project: The Re-Enchantment of Candy in a Liquid WorldMartínez de Albeniz Ezpeleta, Iñakisociology of foodgastronomycandysocial imaginariesconsumptionSugar consumption has become an extremely serious problem, especially since its incorporation into every type of food not only those considered to be sweet culturally. This is not exclusively a health problem but also a gastronomic one, since this “invisible sugar” is perceptible by the stomach but not by the senses. Sugar’s ubiquity has led to its demonization. The consumption of candy has been one of the victims of this process. A social image of “empty calories”, or food without nutrients, has been built up around it. In this article I want to emphasize what this “medicalized” image of candy leaves out: the social, imaginary, nutritional and gastronomic potentialities of this form of alimentation. It is true that since sugar became invisible we have no understanding of its power. But by focusing solely on negative aspects we overlook the potentiality of candy as, amongst other things, vehicles for nutritional socialization and education in taste. Redeeming candy thus involves changing the social imaginaries associated with it. This new imaginary is largely emerging in the field of Internet and the new technologies.ESSACHESS202420242015info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10810/70654reponame:Addi. Archivo Digital para la Docencia y la Investigacióninstname:Universidad del País VascoIngléshttps://www.essachess.com/index.php/jcs/article/view/299info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0/Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.oai:addi.ehu.eus:10810/706542026-06-18T09:23:17Z
dc.title.none.fl_str_mv The Candy Project: The Re-Enchantment of Candy in a Liquid World
title The Candy Project: The Re-Enchantment of Candy in a Liquid World
spellingShingle The Candy Project: The Re-Enchantment of Candy in a Liquid World
Martínez de Albeniz Ezpeleta, Iñaki
sociology of food
gastronomy
candy
social imaginaries
consumption
title_short The Candy Project: The Re-Enchantment of Candy in a Liquid World
title_full The Candy Project: The Re-Enchantment of Candy in a Liquid World
title_fullStr The Candy Project: The Re-Enchantment of Candy in a Liquid World
title_full_unstemmed The Candy Project: The Re-Enchantment of Candy in a Liquid World
title_sort The Candy Project: The Re-Enchantment of Candy in a Liquid World
dc.creator.none.fl_str_mv Martínez de Albeniz Ezpeleta, Iñaki
author Martínez de Albeniz Ezpeleta, Iñaki
author_facet Martínez de Albeniz Ezpeleta, Iñaki
author_role author
dc.subject.none.fl_str_mv sociology of food
gastronomy
candy
social imaginaries
consumption
topic sociology of food
gastronomy
candy
social imaginaries
consumption
description Sugar consumption has become an extremely serious problem, especially since its incorporation into every type of food not only those considered to be sweet culturally. This is not exclusively a health problem but also a gastronomic one, since this “invisible sugar” is perceptible by the stomach but not by the senses. Sugar’s ubiquity has led to its demonization. The consumption of candy has been one of the victims of this process. A social image of “empty calories”, or food without nutrients, has been built up around it. In this article I want to emphasize what this “medicalized” image of candy leaves out: the social, imaginary, nutritional and gastronomic potentialities of this form of alimentation. It is true that since sugar became invisible we have no understanding of its power. But by focusing solely on negative aspects we overlook the potentiality of candy as, amongst other things, vehicles for nutritional socialization and education in taste. Redeeming candy thus involves changing the social imaginaries associated with it. This new imaginary is largely emerging in the field of Internet and the new technologies.
publishDate 2015
dc.date.none.fl_str_mv 2015
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10810/70654
url http://hdl.handle.net/10810/70654
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv https://www.essachess.com/index.php/jcs/article/view/299
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0/
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ESSACHESS
publisher.none.fl_str_mv ESSACHESS
dc.source.none.fl_str_mv reponame:Addi. Archivo Digital para la Docencia y la Investigación
instname:Universidad del País Vasco
instname_str Universidad del País Vasco
reponame_str Addi. Archivo Digital para la Docencia y la Investigación
collection Addi. Archivo Digital para la Docencia y la Investigación
repository.name.fl_str_mv
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