The importance of the communication strategy in tourism micro-enterprises in Seville
In the context of excess information that we live in the XXI century, institutional communication becomes essential. Big enterprises and institutions clearly see the need to invest in this aspect, however small and micro-enterprises do not have it so assumed. The aim of this paper is to analyze the...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/104355 |
| Acceso en línea: | https://hdl.handle.net/11441/104355 https://doi.org/10.12795/IROCAMM.2021.v01.i04.05 |
| Access Level: | acceso abierto |
| Palabra clave: | Hostels Institutional communication Micro-enterprises Seville Tourism Albergues Comunicación institucional Microempresas Sevilla Turismo |
| Sumario: | In the context of excess information that we live in the XXI century, institutional communication becomes essential. Big enterprises and institutions clearly see the need to invest in this aspect, however small and micro-enterprises do not have it so assumed. The aim of this paper is to analyze the role of institutional communication in tourist micro-enterprises in Seville. It is carried out from the interview with 6 managers of micro-enterprises and is complemented by 2 interviews with experts. From the results, it is possible to verify that the organizations that implement communication elements manage to position themselves better. |
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