IE Luxury Barometer 2016

The IE Premium and Prestige Observatory started in 2010 with the goal of generating and sharing knowledge about the premium market and industry worldwide. With the support of MasterCard we have done research on the impact of the digital revolution on luxury clients’ behaviour and the pace at which t...

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Detalhes bibliográficos
Autores: Girón Dávila, María Eugenia, Millán Planelles, David
Formato: informe técnico
Fecha de publicación:2017
País:España
Recursos:IE
Repositorio:Repositorio IE
OAI Identifier:oai:repositorio.ie.edu:20.500.14417/2704
Acesso em linha:https://doi.org/10.5281/zenodo.3567694
https://hdl.handle.net/20.500.14417/2704
Access Level:acceso abierto
Palavra-chave:Premium market
Industry worldwide
From experts to experts
Luxury Industry
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spelling IE Luxury Barometer 2016Girón Dávila, María EugeniaMillán Planelles, DavidPremium marketIndustry worldwideFrom experts to expertsLuxury IndustryThe IE Premium and Prestige Observatory started in 2010 with the goal of generating and sharing knowledge about the premium market and industry worldwide. With the support of MasterCard we have done research on the impact of the digital revolution on luxury clients’ behaviour and the pace at which the industry is adapting, as well as focusing on the behaviour of the Millennials generation and the differences compared to baby boomers. We have explored the meaning of memorable experiences and their key drivers. The Observatory has also supported premium and luxury entrepreneurship and has given visibility to sustainable luxury entrepreneurs. With the IE Luxury Barometer, the Observatory has created a tool to build applied knowledge about the sector and to provide support for action. This “from experts to experts” research is based on the insight of industry executives, academics, investors, and observers. Thanks go to the panel of experts, who have generously shared their insights into the key themes that shape the priorities of the luxury industry by answering our questionnaire and also participating in the face-to-face debate. I would like to thank the individuals who helped make the IE Luxury Barometer 2016 possible. Thanks to my co-author David Millán for his rigorous work and expertise. Thank you, Luca Solca and Carlos Delso for joining us for the presentation of this paper and sharing your learnings and experience. We envision “IE Luxury Barometer” as a tool, valuable in generating knowledge for the premium and prestige industries. This third edition was about completing a full circle of identifying priorities for luxury experts and executives.Premium marketIndustry worldwideFrom experts to expertsLuxury IndustryIE Fundationhttps://ror.org/00c5kmy11202420242017info:eu-repo/semantics/reportapplication/pdfapplication/pdfhttps://doi.org/10.5281/zenodo.3567694https://hdl.handle.net/20.500.14417/2704reponame:Repositorio IEinstname:IEInglésIE Premium and Prestige ObservatoryIE FundationAttribution 4.0 Internationalhttps://creativecommons.org/licenses/by/4.0/legalcodeinfo:eu-repo/semantics/openAccessoai:repositorio.ie.edu:20.500.14417/27042026-06-15T12:40:57Z
dc.title.none.fl_str_mv IE Luxury Barometer 2016
title IE Luxury Barometer 2016
spellingShingle IE Luxury Barometer 2016
Girón Dávila, María Eugenia
Premium market
Industry worldwide
From experts to experts
Luxury Industry
title_short IE Luxury Barometer 2016
title_full IE Luxury Barometer 2016
title_fullStr IE Luxury Barometer 2016
title_full_unstemmed IE Luxury Barometer 2016
title_sort IE Luxury Barometer 2016
dc.creator.none.fl_str_mv Girón Dávila, María Eugenia
Millán Planelles, David
author Girón Dávila, María Eugenia
author_facet Girón Dávila, María Eugenia
Millán Planelles, David
author_role author
author2 Millán Planelles, David
author2_role author
dc.contributor.none.fl_str_mv https://ror.org/00c5kmy11
dc.subject.none.fl_str_mv Premium market
Industry worldwide
From experts to experts
Luxury Industry
topic Premium market
Industry worldwide
From experts to experts
Luxury Industry
description The IE Premium and Prestige Observatory started in 2010 with the goal of generating and sharing knowledge about the premium market and industry worldwide. With the support of MasterCard we have done research on the impact of the digital revolution on luxury clients’ behaviour and the pace at which the industry is adapting, as well as focusing on the behaviour of the Millennials generation and the differences compared to baby boomers. We have explored the meaning of memorable experiences and their key drivers. The Observatory has also supported premium and luxury entrepreneurship and has given visibility to sustainable luxury entrepreneurs. With the IE Luxury Barometer, the Observatory has created a tool to build applied knowledge about the sector and to provide support for action. This “from experts to experts” research is based on the insight of industry executives, academics, investors, and observers. Thanks go to the panel of experts, who have generously shared their insights into the key themes that shape the priorities of the luxury industry by answering our questionnaire and also participating in the face-to-face debate. I would like to thank the individuals who helped make the IE Luxury Barometer 2016 possible. Thanks to my co-author David Millán for his rigorous work and expertise. Thank you, Luca Solca and Carlos Delso for joining us for the presentation of this paper and sharing your learnings and experience. We envision “IE Luxury Barometer” as a tool, valuable in generating knowledge for the premium and prestige industries. This third edition was about completing a full circle of identifying priorities for luxury experts and executives.
publishDate 2017
dc.date.none.fl_str_mv 2017
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/report
format report
dc.identifier.none.fl_str_mv https://doi.org/10.5281/zenodo.3567694
https://hdl.handle.net/20.500.14417/2704
url https://doi.org/10.5281/zenodo.3567694
https://hdl.handle.net/20.500.14417/2704
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv IE Premium and Prestige Observatory
IE Fundation
dc.rights.none.fl_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv IE Fundation
publisher.none.fl_str_mv IE Fundation
dc.source.none.fl_str_mv reponame:Repositorio IE
instname:IE
instname_str IE
reponame_str Repositorio IE
collection Repositorio IE
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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