Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic

Despite volunteers being essential to the success of the Olympic Games, research on Olympic volunteers’ motivations remains limited. The aim of this study was to investigate this phenomenon with volunteers at the Tokyo 2020 Olympic Games during the COVID-19 pandemic. The results of a questionnaire s...

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Autores: Samahito, Supitr, Kutintara, Issadee, Noikasem, Sarayut, Samahito, Chananan, Ando, Risato
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad de Murcia
Repositorio:DIGITUM. Depósito Digital Institucional de la Universidad de Murcia
OAI Identifier:oai:digitum.um.es:10201/167249
Acceso en línea:https://doi.org/10.6018/sportk.564561
http://hdl.handle.net/10201/167249
Access Level:acceso abierto
Palabra clave:Mega-Event
Motivation
Olympic games
Volunteer
COVID-19
No relacionado con ningún objetivo de desarrollo sostenible
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spelling Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemicSamahito, SupitrKutintara, IssadeeNoikasem, SarayutSamahito, ChanananAndo, RisatoMega-EventMotivationOlympic gamesVolunteerCOVID-19No relacionado con ningún objetivo de desarrollo sostenibleDespite volunteers being essential to the success of the Olympic Games, research on Olympic volunteers’ motivations remains limited. The aim of this study was to investigate this phenomenon with volunteers at the Tokyo 2020 Olympic Games during the COVID-19 pandemic. The results of a questionnaire survey of 546 volunteers identified three dimensional motivations (i.e., relationship with others, love of the Olympics and sports, and esteem needs) that drove them to become Olympic volunteers. These findings clearly differ from Western society, as illuminated by the previous studies which revealed that resume material and networking were key factors in volunteerism at Olympic Games held in Sydney in 2000 Athens in 2004, Vancouver in 2010, and London in 2012. It became clear that the greatest influence on the achievement of the Tokyo 2020 volunteer concept of ‘I will shine’ were love of Olympics and sports, and esteem needs. The volunteers’ endorsement of holding the Olympic Games during the COVID-19 pandemic was supported by relationship with others and affection of the Olympics and sports. The findings and recommendations have ramifications for the future organizing committees of the Olympic and Paralympic Games in terms of volunteer participants by considering cultural background.Servicio de Publicaciones. Universidad de MurciaSin departamento asociado202520252025info:eu-repo/semantics/articleapplication/pdf18application/pdfhttps://doi.org/10.6018/sportk.564561http://hdl.handle.net/10201/167249reponame:DIGITUM. Depósito Digital Institucional de la Universidad de Murciainstname:Universidad de MurciaInglésSin financiación externa a la UniversidadAttribution-NonCommercial-NoDerivatives 4.0 Internationalinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0/oai:digitum.um.es:10201/1672492026-05-27T12:40:41Z
dc.title.none.fl_str_mv Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
title Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
spellingShingle Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
Samahito, Supitr
Mega-Event
Motivation
Olympic games
Volunteer
COVID-19
No relacionado con ningún objetivo de desarrollo sostenible
title_short Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
title_full Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
title_fullStr Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
title_full_unstemmed Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
title_sort Relationship between volunteer motivation and the achievement of the volunteer concept at the Tokyo 2020 Olympic Games during the COVID-19 pandemic
dc.creator.none.fl_str_mv Samahito, Supitr
Kutintara, Issadee
Noikasem, Sarayut
Samahito, Chananan
Ando, Risato
author Samahito, Supitr
author_facet Samahito, Supitr
Kutintara, Issadee
Noikasem, Sarayut
Samahito, Chananan
Ando, Risato
author_role author
author2 Kutintara, Issadee
Noikasem, Sarayut
Samahito, Chananan
Ando, Risato
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Sin departamento asociado
dc.subject.none.fl_str_mv Mega-Event
Motivation
Olympic games
Volunteer
COVID-19
No relacionado con ningún objetivo de desarrollo sostenible
topic Mega-Event
Motivation
Olympic games
Volunteer
COVID-19
No relacionado con ningún objetivo de desarrollo sostenible
description Despite volunteers being essential to the success of the Olympic Games, research on Olympic volunteers’ motivations remains limited. The aim of this study was to investigate this phenomenon with volunteers at the Tokyo 2020 Olympic Games during the COVID-19 pandemic. The results of a questionnaire survey of 546 volunteers identified three dimensional motivations (i.e., relationship with others, love of the Olympics and sports, and esteem needs) that drove them to become Olympic volunteers. These findings clearly differ from Western society, as illuminated by the previous studies which revealed that resume material and networking were key factors in volunteerism at Olympic Games held in Sydney in 2000 Athens in 2004, Vancouver in 2010, and London in 2012. It became clear that the greatest influence on the achievement of the Tokyo 2020 volunteer concept of ‘I will shine’ were love of Olympics and sports, and esteem needs. The volunteers’ endorsement of holding the Olympic Games during the COVID-19 pandemic was supported by relationship with others and affection of the Olympics and sports. The findings and recommendations have ramifications for the future organizing committees of the Olympic and Paralympic Games in terms of volunteer participants by considering cultural background.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://doi.org/10.6018/sportk.564561
http://hdl.handle.net/10201/167249
url https://doi.org/10.6018/sportk.564561
http://hdl.handle.net/10201/167249
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Sin financiación externa a la Universidad
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0/
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
18
application/pdf
dc.publisher.none.fl_str_mv Servicio de Publicaciones. Universidad de Murcia
publisher.none.fl_str_mv Servicio de Publicaciones. Universidad de Murcia
dc.source.none.fl_str_mv reponame:DIGITUM. Depósito Digital Institucional de la Universidad de Murcia
instname:Universidad de Murcia
instname_str Universidad de Murcia
reponame_str DIGITUM. Depósito Digital Institucional de la Universidad de Murcia
collection DIGITUM. Depósito Digital Institucional de la Universidad de Murcia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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