The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona

Communication is one of the core elements of populism, especially in social media. Through such digital platforms, political leaders can communicate directly with citizens and build both their discourse and their political leadership. Although the literature has so far identified the existence of a...

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Autores: Sintes-Olivella, M. (Marçal)|||/items/9cff966a-4a04-4f9d-93b0-590c4cc0321f, Casero-Ripollés, A. (Andreu)|||/items/13588008-6040-4c13-aa9d-632022ed29f0, Yeste-Piquer, E. (Elena)|||/items/25db998b-2548-4461-b6ab-de4dbfcc0969
Tipo de documento: artigo
Data de publicação:2020
País:España
Recursos:Universidad de Navarra
Repositório:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglês
OAI Identifier:oai:dadun.unav.edu:10171/62365
Acesso em linha:https://hdl.handle.net/10171/62365
Access Level:Acceso aberto
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spelling The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in BarcelonaSintes-Olivella, M. (Marçal)|||/items/9cff966a-4a04-4f9d-93b0-590c4cc0321fCasero-Ripollés, A. (Andreu)|||/items/13588008-6040-4c13-aa9d-632022ed29f0Yeste-Piquer, E. (Elena)|||/items/25db998b-2548-4461-b6ab-de4dbfcc0969Communication is one of the core elements of populism, especially in social media. Through such digital platforms, political leaders can communicate directly with citizens and build both their discourse and their political leadership. Although the literature has so far identified the existence of a populist political communication style, the expansion of populism and its connection with social media are extending and diversifying the concept, as well as adding new repertoires. In order to analyse this, we propose a study of the communication strategy of the mayor of Barcelona, Ada Colau who, with a background of citizen activism, became mayor of the city in 2015 thanks to a political organisation situated as left populist. The methodology is based on quantitative and qualitative analysis of the content of Colau’s Facebook profile. A total of 226 posts between 2015 and 2017 are analysed. The results make it possible to identify a new specific modality within the populist style of political communication, namely the inclusionary populist type. This focuses on issues related to defense of the rights of the weakest social groups and works within a framework of social justice and solidarity with others. Likewise, the study confirms how Facebook is configured as a preferred platform for the construction of political leadership.Servicio de Publicaciones de la Universidad de NavarraDadun. Depósito Académico Digital Universidad de Navarra20212021-11-0920202020-01-0120202020-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/62365reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/623652026-06-21T12:47:57Z
dc.title.none.fl_str_mv The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
title The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
spellingShingle The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
Sintes-Olivella, M. (Marçal)|||/items/9cff966a-4a04-4f9d-93b0-590c4cc0321f
title_short The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
title_full The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
title_fullStr The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
title_full_unstemmed The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
title_sort The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona
dc.creator.none.fl_str_mv Sintes-Olivella, M. (Marçal)|||/items/9cff966a-4a04-4f9d-93b0-590c4cc0321f
Casero-Ripollés, A. (Andreu)|||/items/13588008-6040-4c13-aa9d-632022ed29f0
Yeste-Piquer, E. (Elena)|||/items/25db998b-2548-4461-b6ab-de4dbfcc0969
author Sintes-Olivella, M. (Marçal)|||/items/9cff966a-4a04-4f9d-93b0-590c4cc0321f
author_facet Sintes-Olivella, M. (Marçal)|||/items/9cff966a-4a04-4f9d-93b0-590c4cc0321f
Casero-Ripollés, A. (Andreu)|||/items/13588008-6040-4c13-aa9d-632022ed29f0
Yeste-Piquer, E. (Elena)|||/items/25db998b-2548-4461-b6ab-de4dbfcc0969
author_role author
author2 Casero-Ripollés, A. (Andreu)|||/items/13588008-6040-4c13-aa9d-632022ed29f0
Yeste-Piquer, E. (Elena)|||/items/25db998b-2548-4461-b6ab-de4dbfcc0969
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
description Communication is one of the core elements of populism, especially in social media. Through such digital platforms, political leaders can communicate directly with citizens and build both their discourse and their political leadership. Although the literature has so far identified the existence of a populist political communication style, the expansion of populism and its connection with social media are extending and diversifying the concept, as well as adding new repertoires. In order to analyse this, we propose a study of the communication strategy of the mayor of Barcelona, Ada Colau who, with a background of citizen activism, became mayor of the city in 2015 thanks to a political organisation situated as left populist. The methodology is based on quantitative and qualitative analysis of the content of Colau’s Facebook profile. A total of 226 posts between 2015 and 2017 are analysed. The results make it possible to identify a new specific modality within the populist style of political communication, namely the inclusionary populist type. This focuses on issues related to defense of the rights of the weakest social groups and works within a framework of social justice and solidarity with others. Likewise, the study confirms how Facebook is configured as a preferred platform for the construction of political leadership.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-01-01
2020
2020-01-01
2021
2021-11-09
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/62365
url https://hdl.handle.net/10171/62365
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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