The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)

The information and communication technologies have revolutionized tourism and the promotion of cultural attractions. They constitute a tool with which to enhance the cultural heritage and economy of a territory in the context of tourism innovation. The article aims to analyze the potential of the w...

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Detalles Bibliográficos
Autores: Foronda Robles, Concepción, Mondelli, Caterina, Carboni, Donatella
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/144862
Acceso en línea:https://hdl.handle.net/11441/144862
https://doi.org/10.12795/rea.2021.i41.03
Access Level:acceso abierto
Palabra clave:Cultural promotion
Alcazar of Seville
Tourism
Web
Social media
Promoción cultural
Alcázar de Sevilla
Turismo
Redes sociales
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spelling The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)El papel de la web y las redes sociales en la promoción turística de un bien Patrimonio Mundial. El caso del Alcázar de Sevilla (España)Foronda Robles, ConcepciónMondelli, CaterinaCarboni, DonatellaCultural promotionAlcazar of SevilleTourismWebSocial mediaPromoción culturalAlcázar de SevillaTurismoRedes socialesThe information and communication technologies have revolutionized tourism and the promotion of cultural attractions. They constitute a tool with which to enhance the cultural heritage and economy of a territory in the context of tourism innovation. The article aims to analyze the potential of the website and social media of the Alcazar of Seville—declared a World Heritage Site by UNESCO—in promoting tourism. The quality of this official website and social media was analyzed and evaluated through the 7 Loci model and the Nvivo tool, with weaknesses and strengths being identified. The analysis highlighted weaknesses in areas such as the content, which needs to be optimized, the impossibility of viewing the information in other languages, and the global management of the website and social media, which should be reviewed. The study also presents strengths, including excellent visibility and good positioning in the main search engines, links from the website to social media (Facebook, Twitter, Instagram and YouTube) and the adequacy of the time needed to download the pages.Las tecnologías de la información y la comunicación han revolucionado el turismo y la promoción de atractivos culturales. Estas son herramienta para potenciar el patrimonio cultural y la economía del territorio a partir de la innovación turística. El artículo tiene como objetivo analizar el potencial de la web oficial y las redes sociales del Alcázar de Sevilla en la promoción turística, Patrimonio Mundial de la UNESCO. La calidad del sitio oficial y sus redes sociales fue analizada y evaluada a través del modelo 7 Loci y la herramienta Nvivo, identificando sus debilidades y fortalezas. El análisis destacó entre las debilidades, el contenido a optimizar, la imposibilidad de visualizar la información en otros idiomas y una gestión global para revisar. El estudio presenta fortalezas como excelente visibilidad y buen posicionamiento en los principales buscadores, enlaces a redes sociales (Facebook, Twitter, Instagram y Youtube) y que los tiempos para descargar las páginas son los adecuados.Ministerio de Ciencia, Innovación y Universidades PGC2018-095992-B-I00Universidad de SevillaGeografía HumanaHUM875: Estudios Territoriales y TurísticosMinisterio de Ciencia, Innovación y Universidades (MICINN). España2021info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/144862https://doi.org/10.12795/rea.2021.i41.03reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésRevista de Estudios Andaluces, 41, 47-64.PGC2018-095992-B-I00https://dx.doi.org/10.12795/rea.2021.i41.03info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1448622026-06-17T12:51:07Z
dc.title.none.fl_str_mv The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
El papel de la web y las redes sociales en la promoción turística de un bien Patrimonio Mundial. El caso del Alcázar de Sevilla (España)
title The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
spellingShingle The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
Foronda Robles, Concepción
Cultural promotion
Alcazar of Seville
Tourism
Web
Social media
Promoción cultural
Alcázar de Sevilla
Turismo
Redes sociales
title_short The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
title_full The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
title_fullStr The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
title_full_unstemmed The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
title_sort The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
dc.creator.none.fl_str_mv Foronda Robles, Concepción
Mondelli, Caterina
Carboni, Donatella
author Foronda Robles, Concepción
author_facet Foronda Robles, Concepción
Mondelli, Caterina
Carboni, Donatella
author_role author
author2 Mondelli, Caterina
Carboni, Donatella
author2_role author
author
dc.contributor.none.fl_str_mv Geografía Humana
HUM875: Estudios Territoriales y Turísticos
Ministerio de Ciencia, Innovación y Universidades (MICINN). España
dc.subject.none.fl_str_mv Cultural promotion
Alcazar of Seville
Tourism
Web
Social media
Promoción cultural
Alcázar de Sevilla
Turismo
Redes sociales
topic Cultural promotion
Alcazar of Seville
Tourism
Web
Social media
Promoción cultural
Alcázar de Sevilla
Turismo
Redes sociales
description The information and communication technologies have revolutionized tourism and the promotion of cultural attractions. They constitute a tool with which to enhance the cultural heritage and economy of a territory in the context of tourism innovation. The article aims to analyze the potential of the website and social media of the Alcazar of Seville—declared a World Heritage Site by UNESCO—in promoting tourism. The quality of this official website and social media was analyzed and evaluated through the 7 Loci model and the Nvivo tool, with weaknesses and strengths being identified. The analysis highlighted weaknesses in areas such as the content, which needs to be optimized, the impossibility of viewing the information in other languages, and the global management of the website and social media, which should be reviewed. The study also presents strengths, including excellent visibility and good positioning in the main search engines, links from the website to social media (Facebook, Twitter, Instagram and YouTube) and the adequacy of the time needed to download the pages.
publishDate 2021
dc.date.none.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/144862
https://doi.org/10.12795/rea.2021.i41.03
url https://hdl.handle.net/11441/144862
https://doi.org/10.12795/rea.2021.i41.03
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Revista de Estudios Andaluces, 41, 47-64.
PGC2018-095992-B-I00
https://dx.doi.org/10.12795/rea.2021.i41.03
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidad de Sevilla
publisher.none.fl_str_mv Universidad de Sevilla
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,301603

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