Influence of satiation on consumer behavior in hospitality

[EN] This study aims to contrast the nonlinear moderating effect of satiation—an emotional variable with proven influence over different consumer behaviors—on consumers' willingness to pay (WTP). With a longitudinal survey, the authors measured WTP across two stays for the same type and categor...

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Detalles Bibliográficos
Autores: Becerril Castrillejo, Ismael, Muñoz Gallego, Pablo Antonio
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:España
Institución:Universidad de Salamanca (USAL)
Repositorio:GREDOS. Repositorio Institucional de la Universidad de Salamanca
OAI Identifier:oai:gredos.usal.es:10366/162176
Acceso en línea:http://hdl.handle.net/10366/162176
Access Level:acceso abierto
Palabra clave:Consumer behavior
Hedonic
Hospitality
Hotel pricing
Satiation
Willingness to pay
5311.05 Marketing (Comercialización)
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spelling Influence of satiation on consumer behavior in hospitalityBecerril Castrillejo, IsmaelMuñoz Gallego, Pablo AntonioConsumer behaviorHedonicHospitalityHotel pricingSatiationWillingness to pay5311.05 Marketing (Comercialización)[EN] This study aims to contrast the nonlinear moderating effect of satiation—an emotional variable with proven influence over different consumer behaviors—on consumers' willingness to pay (WTP). With a longitudinal survey, the authors measured WTP across two stays for the same type and category of tourist accommodation. The results indicate that satiation exerts a U‐shaped moderating effect on the relationship between WTP across two repeat purchases of hedonic use service. Further, satiated customers are willing to pay up to 11.2% less than their previous stay, which contributes to satiation, hospitality, and hotel pricing literature.European Social Fund, Grant/Award Number:Order December 21, 2019 from Junta Castilla y Leon; Ministerio de Ciencia e Innovación, Grant/Award Number: PID2020‐113469GB‐I00; Consejería de Educación, Junta de Castilla y León, Grant/Award Number: CLU‐2019‐03; Consejeria de educacion JCYL ‐ European Development Regional Fund, Grant/Award Number: Order may 5, 2020 ‐ SA106P20Wiley202520252022info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://hdl.handle.net/10366/162176reponame:GREDOS. Repositorio Institucional de la Universidad de Salamancainstname:Universidad de Salamanca (USAL)InglésPID2020‐113469GB‐I00SA106P20CLU‐2019‐03Attribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:gredos.usal.es:10366/1621762026-06-07T06:28:51Z
dc.title.none.fl_str_mv Influence of satiation on consumer behavior in hospitality
title Influence of satiation on consumer behavior in hospitality
spellingShingle Influence of satiation on consumer behavior in hospitality
Becerril Castrillejo, Ismael
Consumer behavior
Hedonic
Hospitality
Hotel pricing
Satiation
Willingness to pay
5311.05 Marketing (Comercialización)
title_short Influence of satiation on consumer behavior in hospitality
title_full Influence of satiation on consumer behavior in hospitality
title_fullStr Influence of satiation on consumer behavior in hospitality
title_full_unstemmed Influence of satiation on consumer behavior in hospitality
title_sort Influence of satiation on consumer behavior in hospitality
dc.creator.none.fl_str_mv Becerril Castrillejo, Ismael
Muñoz Gallego, Pablo Antonio
author Becerril Castrillejo, Ismael
author_facet Becerril Castrillejo, Ismael
Muñoz Gallego, Pablo Antonio
author_role author
author2 Muñoz Gallego, Pablo Antonio
author2_role author
dc.subject.none.fl_str_mv Consumer behavior
Hedonic
Hospitality
Hotel pricing
Satiation
Willingness to pay
5311.05 Marketing (Comercialización)
topic Consumer behavior
Hedonic
Hospitality
Hotel pricing
Satiation
Willingness to pay
5311.05 Marketing (Comercialización)
description [EN] This study aims to contrast the nonlinear moderating effect of satiation—an emotional variable with proven influence over different consumer behaviors—on consumers' willingness to pay (WTP). With a longitudinal survey, the authors measured WTP across two stays for the same type and category of tourist accommodation. The results indicate that satiation exerts a U‐shaped moderating effect on the relationship between WTP across two repeat purchases of hedonic use service. Further, satiated customers are willing to pay up to 11.2% less than their previous stay, which contributes to satiation, hospitality, and hotel pricing literature.
publishDate 2022
dc.date.none.fl_str_mv 2022
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10366/162176
url http://hdl.handle.net/10366/162176
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv PID2020‐113469GB‐I00
SA106P20
CLU‐2019‐03
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Wiley
publisher.none.fl_str_mv Wiley
dc.source.none.fl_str_mv reponame:GREDOS. Repositorio Institucional de la Universidad de Salamanca
instname:Universidad de Salamanca (USAL)
instname_str Universidad de Salamanca (USAL)
reponame_str GREDOS. Repositorio Institucional de la Universidad de Salamanca
collection GREDOS. Repositorio Institucional de la Universidad de Salamanca
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869419484985425920
score 15,812429

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