Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain

Celebrities use social networks to interact with and to mobilize their audiences (Zilinsky, Vaccari, Nagler & Tucker, 2019). Politicized celebrities may assume the role of leaders to counter politicians’ monopoly of political representation and to bring social awareness to specific causes (S...

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Detalles Bibliográficos
Autores: Guerrero Solé, Frederic, Pujadas i Capdevila, Eva, Aira, Toni, Mas Manchón, Lluís
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/56487
Acceso en línea:http://hdl.handle.net/10230/56487
http://dx.doi.org/10.14198/MEDCOM.19953
Access Level:acceso abierto
Palabra clave:celebrity politics
Twitter
far-right
Vox
Spain
general elections
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spelling Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in SpainGuerrero Solé, FredericPujadas i Capdevila, EvaAira, ToniMas Manchón, Lluíscelebrity politicsTwitterfar-rightVoxSpaingeneral electionsCelebrities use social networks to interact with and to mobilize their audiences (Zilinsky, Vaccari, Nagler & Tucker, 2019). Politicized celebrities may assume the role of leaders to counter politicians’ monopoly of political representation and to bring social awareness to specific causes (Street, 2004; Wheeler, 2013). This paper analyzes the impact of politicized celebrities in Twitter among politicized and nonpoliticized audiences. We focus on the case of the Catalan singer Rosalia, who published a short explicit tweet against the Spanish far-right populist party Vox with the text ‘Fuck vox’ the day after the Spanish general elections in November 2019. We measure the political preferences and activity of Rosalia’s followers, Fuck vox post’s retweeters, and users who retweeted the singer before and after the tweet. The results show that Rosalia had a great impact among left-wing and Catalan separatist parties, and among those users with no political preferences or political activity. In addition, we found that Rosalia’s followers were less likely to be politically active (Loader, Vromen & Xenos, 2016). This study sheds light on the potential of politicized celebrities to mobilize their non-politicized audiences to counter far-right movements in social networks.Universitat d'Alacant202320232022info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/56487http://dx.doi.org/10.14198/MEDCOM.19953reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésRevista Mediterránea de Comunicación. 2022;13(2):61-75.© Los autores. Los trabajos se publican en la revista sujetos a la licencia de Reconocimiento 4.0 Internacional de Creative Commons (CC BY 4.0); los términos se pueden consultar en https://creativecommons.org/licenses/by/4.0/http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:10230/564872026-05-29T05:05:01Z
dc.title.none.fl_str_mv Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
title Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
spellingShingle Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
Guerrero Solé, Frederic
celebrity politics
Twitter
far-right
Vox
Spain
general elections
title_short Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
title_full Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
title_fullStr Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
title_full_unstemmed Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
title_sort Politicized celebrities against far-right on Twitter: political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
dc.creator.none.fl_str_mv Guerrero Solé, Frederic
Pujadas i Capdevila, Eva
Aira, Toni
Mas Manchón, Lluís
author Guerrero Solé, Frederic
author_facet Guerrero Solé, Frederic
Pujadas i Capdevila, Eva
Aira, Toni
Mas Manchón, Lluís
author_role author
author2 Pujadas i Capdevila, Eva
Aira, Toni
Mas Manchón, Lluís
author2_role author
author
author
dc.subject.none.fl_str_mv celebrity politics
Twitter
far-right
Vox
Spain
general elections
topic celebrity politics
Twitter
far-right
Vox
Spain
general elections
description Celebrities use social networks to interact with and to mobilize their audiences (Zilinsky, Vaccari, Nagler & Tucker, 2019). Politicized celebrities may assume the role of leaders to counter politicians’ monopoly of political representation and to bring social awareness to specific causes (Street, 2004; Wheeler, 2013). This paper analyzes the impact of politicized celebrities in Twitter among politicized and nonpoliticized audiences. We focus on the case of the Catalan singer Rosalia, who published a short explicit tweet against the Spanish far-right populist party Vox with the text ‘Fuck vox’ the day after the Spanish general elections in November 2019. We measure the political preferences and activity of Rosalia’s followers, Fuck vox post’s retweeters, and users who retweeted the singer before and after the tweet. The results show that Rosalia had a great impact among left-wing and Catalan separatist parties, and among those users with no political preferences or political activity. In addition, we found that Rosalia’s followers were less likely to be politically active (Loader, Vromen & Xenos, 2016). This study sheds light on the potential of politicized celebrities to mobilize their non-politicized audiences to counter far-right movements in social networks.
publishDate 2022
dc.date.none.fl_str_mv 2022
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/56487
http://dx.doi.org/10.14198/MEDCOM.19953
url http://hdl.handle.net/10230/56487
http://dx.doi.org/10.14198/MEDCOM.19953
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Revista Mediterránea de Comunicación. 2022;13(2):61-75.
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universitat d'Alacant
publisher.none.fl_str_mv Universitat d'Alacant
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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