The food sector in YouTube content aimed at children: obesogenic features

We analyze and compare the advertising by food brands on regular TV networks (traditional advertising) with videos by child YouTubers (influencing) in Spanish. An exploratory study is conducted by means of a content analysis of 304 videos, with 22 variables grouped into 4 categories: obesogenic feat...

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Detalles Bibliográficos
Autores: Castello-Martinez, Araceli, Tur-Viñes, Victoria, Castello-Martinez, Araceli|||/items/3c876f7f-aa32-41bc-8bc8-2aebe89651fa, Tur-Viñes, Victoria|||/items/bf844414-3ea4-4124-8aa5-47487acd2a53
Tipo de recurso: conjunto de datos
Fecha de publicación:2020
País:España
Institución:Universidad de Alicante (UA)
Repositorio:RUA. Repositorio Institucional de la Universidad de Alicante
Idioma:inglés
OAI Identifier:oai:dnet:ruarepositor::5a56fab4bbd98d170cc86d524006f3bc
Acceso en línea:https://hdl.handle.net/10045/104835
Access Level:acceso abierto
Palabra clave:Obesity
Advertising
Minors
YouTube
Influence
Publicidad
Obesidad
Menores
Influencia
Descripción
Sumario:We analyze and compare the advertising by food brands on regular TV networks (traditional advertising) with videos by child YouTubers (influencing) in Spanish. An exploratory study is conducted by means of a content analysis of 304 videos, with 22 variables grouped into 4 categories: obesogenic features, innovative trends, prevalence of ultra-processed vs. healthy products in advertising, and marketing style.

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