Cap a un nou paradigma del sector publicitari
In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, hav...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2006 |
| País: | España |
| Institución: | Universitat Ramon Llull (URL) |
| Repositorio: | DAU Arxiu Digital de la Universitat Ramon Llull |
| OAI Identifier: | oai:dau.url.edu:20.500.14342/571 |
| Acceso en línea: | http://hdl.handle.net/20.500.14342/571 |
| Access Level: | acceso abierto |
| Palabra clave: | Publicitat |
| Sumario: | In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, have led us to the loss of perceived value of the traditional advertising agency. |
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