The influence of ethnocentricity in purchase behavior and ethnocentric attitudes

This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively based on the idea of preserving the domestic economy. Thus, it would logical...

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Detalles Bibliográficos
Autores: Aramendia Muneta, María Elena, Reardon, James
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:España
Institución:Universidad San Jorge (USJ)
Repositorio:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
OAI Identifier:oai:academica-e.unavarra.es:2454/33289
Acceso en línea:https://hdl.handle.net/2454/33289
Access Level:acceso abierto
Palabra clave:Consumer ethnocentricity
Purchase behaviour
Domestic and foreign product
Spain
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spelling The influence of ethnocentricity in purchase behavior and ethnocentric attitudesAramendia Muneta, María ElenaReardon, JamesConsumer ethnocentricityPurchase behaviourDomestic and foreign productSpainThis research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively based on the idea of preserving the domestic economy. Thus, it would logically follow that when the economy is in recession or crisis, this phenomenon might be exaggerated. Spain is one of the areas most affected by the global economic crisis, and within this country, young students have been among the hardest hit. There are four hypotheses: H1a: Ethnocentric attitudes of consumers have a positive effect on Domestic Purchase Behavior; H1b: Ethnocentric attitudes of consumers have a negative effect on Foreign Purchase Behavior; H2: National Identification has a positive effect on Ethnocentricity; H3: Cosmopolitanism has a negative effect on Ethnocentricity. Hypotheses H1a, H1b, and H2 are supported while H3 is not supported.North American Business PressGestión de EmpresasEnpresen Kudeaketa2016info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/2454/33289reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarrainstname:Universidad San Jorge (USJ)Inglésinfo:eu-repo/semantics/openAccessoai:academica-e.unavarra.es:2454/332892026-06-17T12:41:47Z
dc.title.none.fl_str_mv The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
title The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
spellingShingle The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
Aramendia Muneta, María Elena
Consumer ethnocentricity
Purchase behaviour
Domestic and foreign product
Spain
title_short The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
title_full The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
title_fullStr The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
title_full_unstemmed The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
title_sort The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
dc.creator.none.fl_str_mv Aramendia Muneta, María Elena
Reardon, James
author Aramendia Muneta, María Elena
author_facet Aramendia Muneta, María Elena
Reardon, James
author_role author
author2 Reardon, James
author2_role author
dc.contributor.none.fl_str_mv Gestión de Empresas
Enpresen Kudeaketa
dc.subject.none.fl_str_mv Consumer ethnocentricity
Purchase behaviour
Domestic and foreign product
Spain
topic Consumer ethnocentricity
Purchase behaviour
Domestic and foreign product
Spain
description This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively based on the idea of preserving the domestic economy. Thus, it would logically follow that when the economy is in recession or crisis, this phenomenon might be exaggerated. Spain is one of the areas most affected by the global economic crisis, and within this country, young students have been among the hardest hit. There are four hypotheses: H1a: Ethnocentric attitudes of consumers have a positive effect on Domestic Purchase Behavior; H1b: Ethnocentric attitudes of consumers have a negative effect on Foreign Purchase Behavior; H2: National Identification has a positive effect on Ethnocentricity; H3: Cosmopolitanism has a negative effect on Ethnocentricity. Hypotheses H1a, H1b, and H2 are supported while H3 is not supported.
publishDate 2016
dc.date.none.fl_str_mv 2016
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2454/33289
url https://hdl.handle.net/2454/33289
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv North American Business Press
publisher.none.fl_str_mv North American Business Press
dc.source.none.fl_str_mv reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname:Universidad San Jorge (USJ)
instname_str Universidad San Jorge (USJ)
reponame_str Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
collection Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.811543

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