Business innovation strategy
This Master's Thesis has two main parts: first, it contains definitions, general steps or classifications mainly in innovation and digital transformation. All the points discussed are a collection of knowledge, experience and information supported by books, research publications or specialized...
| Autor: | |
|---|---|
| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universitat Oberta de Catalunya (UOC) |
| Repositorio: | O2, repositorio institucional de la UOC |
| OAI Identifier: | oai:openaccess.uoc.edu:10609/134047 |
| Acceso en línea: | http://hdl.handle.net/10609/134047 |
| Access Level: | acceso abierto |
| Palabra clave: | business strategy competitiviness digital innovation competitividad innovación digital estrategia empresarial competitivitat innovació digital estratègia empresarial Technological innovations -- TFM Innovacions tecnològiques -- TFM Innovaciones tecnológicas -- TFM |
| Sumario: | This Master's Thesis has two main parts: first, it contains definitions, general steps or classifications mainly in innovation and digital transformation. All the points discussed are a collection of knowledge, experience and information supported by books, research publications or specialized websites. Here we will discuss the main reasons why companies distrust investing in innovation, why it should be a pillar in business strategy, how to implement a strategy, what is the digital revolution we are experiencing or the key points for companies to innovate. In addition, we will reflect on the paradox of innovation, how companies can find sources of financing for innovation, how to promote it through laboratories and how to work with new and emerging technologies. With all these definitions and concepts, together we will embark on a journey in guide format on how to create an innovation strategy, considering questions and discovering answers in this step-by-step journey. Once all the points have been addressed and the GAPs identified, we will enter the last block to define the strategies of the objectives and their lines of action in this simulated case. |
|---|