Revisión analítica del modelo de aceptación de la tecnología. El cambio tecnológico
The Technology Acceptance Model (TAM) is one of the most important methodological individualist approaches in the study of Internet use. This paper reviews the debate on the weight of psychological and social variables in this model. Our thesis is that, as the Internet is penetrating society and bec...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.uam.es:10486/678095 |
| Acceso en línea: | http://hdl.handle.net/10486/678095 https://dx.doi.org/10.5565/rev/papers.2233 |
| Access Level: | acceso abierto |
| Palabra clave: | Digital divide Information and knowledge society Internet Social change TAM Technology acceptance model Economía |
| Sumario: | The Technology Acceptance Model (TAM) is one of the most important methodological individualist approaches in the study of Internet use. This paper reviews the debate on the weight of psychological and social variables in this model. Our thesis is that, as the Internet is penetrating society and becoming increasingly popular, psychological variables such as subjective beliefs about the possibilities of technology are gaining prominence. By contrast, social variables are becoming better predictors of Internet use as they are stimuli and inhibitors leading to the adoption of this behavior. For this reason, empirical studies repeatedly show with different measurement tools that the predictive power of psychological variables is now lower than that of social variables. In this paper, we demonstrate this empirically and defend the role of a methodological individualist model from a sociological approach based more on sociological than psychological variables for explaining the use of the Internet |
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