100 días para demostrar que valió la pena

The first 100 days of government are an ideal time to set the image of the executive and, therefore, should serve to pose symbolic actions that, in addition to marking your mandate, contribute to build the image of the mayor or mayor. This is a task that must necessarily be articulated through a nar...

Descripción completa

Detalles Bibliográficos
Autor: Gutiérrez Villalta, Jesús
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universidad de Castilla-La Mancha
Repositorio:RUIdeRA. Repositorio Institucional de la UCLM
OAI Identifier:oai:ruidera.uclm.es:10578/39640
Acceso en línea:https://dialnet.unirioja.es/servlet/articulo?codigo=7023493
https://hdl.handle.net/10578/39640
Access Level:acceso abierto
Palabra clave:campaña electoral
elecciones
election campaign
elections
gobierno
government
honeymoon
luna de miel
Descripción
Sumario:The first 100 days of government are an ideal time to set the image of the executive and, therefore, should serve to pose symbolic actions that, in addition to marking your mandate, contribute to build the image of the mayor or mayor. This is a task that must necessarily be articulated through a narrative that accompanies all our management throughout the legislature and that must be communicated to the citizenry. Our intention is to present some warnings and some ideas that may be useful to take advantage of this period of “honeymoon” that opens between the government and citizens. It is true that the work throughout the legislature must be constant, but it is also true that citizens’ interest in politics increases during the electoral period and is sustained for a time after the elections. An opportunity that should not be missed.