Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics

South Korean pop culture, K-Pop, is a global cultural force driven by catchy melodies, exceptional vocal abilities, captivating dance movements, and active social media engagement. This study explores the global dissemination of K-Pop, focusing on the role of social media and fan communities in exam...

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Autores: Gutiérrez Jauregi, Alaitz, Aramendia Muneta, María Elena, Gómez Cámara, Irene
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2025
País:España
Institución:Universidad Pública de Navarra
Repositorio:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
OAI Identifier:oai:academica-e.unavarra.es:2454/54363
Acceso en línea:https://hdl.handle.net/2454/54363
Access Level:acceso abierto
Palabra clave:K-Pop
Social media
Fandom dynamics
Fan communities
Emotional support
Idol
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spelling Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamicsGutiérrez Jauregi, AlaitzAramendia Muneta, María ElenaGómez Cámara, IreneK-PopSocial mediaFandom dynamicsFan communitiesEmotional supportIdolSouth Korean pop culture, K-Pop, is a global cultural force driven by catchy melodies, exceptional vocal abilities, captivating dance movements, and active social media engagement. This study explores the global dissemination of K-Pop, focusing on the role of social media and fan communities in examining cultural impact, fan dynamics, and transformative potential. Key research inquiries address fan engagement¿s contribution to global dissemination, challenges to cultural norms, the influence of fan characteristics on social media behavior, and transformative impacts on societal issues. Organized into four parts, the research delves into the evolution of K-Pop, conducts a literature review on K-Pop fandom, analyses characteristics of K-Pop fandom members per their perceptions, and surveys 315 enthusiasts on engagement dynamics, idol influence, and fandom¿s role in social and political initiatives. Findings reveal the intricate evolution of K-Pop, highlighting social media¿s role in forming emotional connections and shaping fan behavior. The study concludes that K-Pop operates as a dynamic cultural force challenging norm, with fan engagement playing a pivotal role in dissemination, societal impact, shaping narratives, and addressing social issues. Originality is found in the holistic approach, theoretical frameworks, and a comprehensive survey, offering a distinctive understanding of the K-Pop phenomenon and its fan community.Open access funding provided by Universidad Pública de Navarra.Taylor & FrancisGestión de EmpresasEconomíaEnpresen KudeaketaEkonomiaUniversidad Pública de Navarra / Nafarroako Unibertsitate Publikoa2025info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/2454/54363reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarrainstname:Universidad Pública de NavarraInglés© 2025 The author(s). Published by informa UK Limited, trading as Taylor & Francis Group. This is an Open access article distributed under the terms of the Creative Commons attribution-NonCommercial-Noderivatives License, which permits non-commercial re-use, distribution, and reproduction in any medium,provided the original work is properly cited, and is not altered, transformed, or built upon in any way.http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:academica-e.unavarra.es:2454/543632026-06-17T12:41:47Z
dc.title.none.fl_str_mv Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
title Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
spellingShingle Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
Gutiérrez Jauregi, Alaitz
K-Pop
Social media
Fandom dynamics
Fan communities
Emotional support
Idol
title_short Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
title_full Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
title_fullStr Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
title_full_unstemmed Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
title_sort Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
dc.creator.none.fl_str_mv Gutiérrez Jauregi, Alaitz
Aramendia Muneta, María Elena
Gómez Cámara, Irene
author Gutiérrez Jauregi, Alaitz
author_facet Gutiérrez Jauregi, Alaitz
Aramendia Muneta, María Elena
Gómez Cámara, Irene
author_role author
author2 Aramendia Muneta, María Elena
Gómez Cámara, Irene
author2_role author
author
dc.contributor.none.fl_str_mv Gestión de Empresas
Economía
Enpresen Kudeaketa
Ekonomia
Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa
dc.subject.none.fl_str_mv K-Pop
Social media
Fandom dynamics
Fan communities
Emotional support
Idol
topic K-Pop
Social media
Fandom dynamics
Fan communities
Emotional support
Idol
description South Korean pop culture, K-Pop, is a global cultural force driven by catchy melodies, exceptional vocal abilities, captivating dance movements, and active social media engagement. This study explores the global dissemination of K-Pop, focusing on the role of social media and fan communities in examining cultural impact, fan dynamics, and transformative potential. Key research inquiries address fan engagement¿s contribution to global dissemination, challenges to cultural norms, the influence of fan characteristics on social media behavior, and transformative impacts on societal issues. Organized into four parts, the research delves into the evolution of K-Pop, conducts a literature review on K-Pop fandom, analyses characteristics of K-Pop fandom members per their perceptions, and surveys 315 enthusiasts on engagement dynamics, idol influence, and fandom¿s role in social and political initiatives. Findings reveal the intricate evolution of K-Pop, highlighting social media¿s role in forming emotional connections and shaping fan behavior. The study concludes that K-Pop operates as a dynamic cultural force challenging norm, with fan engagement playing a pivotal role in dissemination, societal impact, shaping narratives, and addressing social issues. Originality is found in the holistic approach, theoretical frameworks, and a comprehensive survey, offering a distinctive understanding of the K-Pop phenomenon and its fan community.
publishDate 2025
dc.date.none.fl_str_mv 2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2454/54363
url https://hdl.handle.net/2454/54363
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname:Universidad Pública de Navarra
instname_str Universidad Pública de Navarra
reponame_str Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
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