Voice search optimisation in digital media: challenges, use and training

In view of the widespread use of virtual voice assistants and/or voice searches on smartphones to find all kinds of information, this article explores voice search optimisation (VSO) and its application in the journalistic sector. To this end, 32 semi-structured interviews were conducted with expert...

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Detalles Bibliográficos
Autores: Lopezosa, Carlos, Codina, Lluís, Guallar, Javier, Pérez-Montoro, Mario
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/197745
Acceso en línea:https://hdl.handle.net/2445/197745
Access Level:acceso abierto
Palabra clave:Cercadors d'Internet
Periodisme electrònic
Web search engines
Electronic news gathering
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spelling Voice search optimisation in digital media: challenges, use and trainingLopezosa, CarlosCodina, LluísGuallar, JavierPérez-Montoro, MarioCercadors d'InternetPeriodisme electrònicWeb search enginesElectronic news gatheringIn view of the widespread use of virtual voice assistants and/or voice searches on smartphones to find all kinds of information, this article explores voice search optimisation (VSO) and its application in the journalistic sector. To this end, 32 semi-structured interviews were conducted with experts representing different professional profiles in the fields of journalism, search engine optimisation (SEO) and academic research. On the basis of the data, eight semantic categories were created and the experts' perceptions were correlated to identify response patterns. The results confirm the existence of various degrees of convergence and divergence between these three professional profiles in relation to different dimensions of VSO, such as its definition, its techniques, its current and future strategic role in digital media, and its application in journalistic writing. This study confirms that although the use of VSO in digital news media is still in its embryonic stages, it will be useful in the medium and long term to train journalists in basic aspects of voice searches. In addition, internal SEO departments should be prepared to optimise the visibility of news for virtual voice assistants when they become widespread and when the technology companies that develop these assistants define a viable business model.EPI SCP2023202320232023info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion11 p.application/pdfhttps://hdl.handle.net/2445/197745Articles publicats en revistes (Biblioteconomia, Documentació i Comunicació Audiovisual)reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésReproducció del document publicat a: ttps://doi.org/10.3145/epi.2023.may.07El Profesional de la Información, 2023, vol. 32, num. 3cc-by (c) Lopezosa, Carlos et al., 2023https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:2445/1977452026-05-29T05:05:01Z
dc.title.none.fl_str_mv Voice search optimisation in digital media: challenges, use and training
title Voice search optimisation in digital media: challenges, use and training
spellingShingle Voice search optimisation in digital media: challenges, use and training
Lopezosa, Carlos
Cercadors d'Internet
Periodisme electrònic
Web search engines
Electronic news gathering
title_short Voice search optimisation in digital media: challenges, use and training
title_full Voice search optimisation in digital media: challenges, use and training
title_fullStr Voice search optimisation in digital media: challenges, use and training
title_full_unstemmed Voice search optimisation in digital media: challenges, use and training
title_sort Voice search optimisation in digital media: challenges, use and training
dc.creator.none.fl_str_mv Lopezosa, Carlos
Codina, Lluís
Guallar, Javier
Pérez-Montoro, Mario
author Lopezosa, Carlos
author_facet Lopezosa, Carlos
Codina, Lluís
Guallar, Javier
Pérez-Montoro, Mario
author_role author
author2 Codina, Lluís
Guallar, Javier
Pérez-Montoro, Mario
author2_role author
author
author
dc.subject.none.fl_str_mv Cercadors d'Internet
Periodisme electrònic
Web search engines
Electronic news gathering
topic Cercadors d'Internet
Periodisme electrònic
Web search engines
Electronic news gathering
description In view of the widespread use of virtual voice assistants and/or voice searches on smartphones to find all kinds of information, this article explores voice search optimisation (VSO) and its application in the journalistic sector. To this end, 32 semi-structured interviews were conducted with experts representing different professional profiles in the fields of journalism, search engine optimisation (SEO) and academic research. On the basis of the data, eight semantic categories were created and the experts' perceptions were correlated to identify response patterns. The results confirm the existence of various degrees of convergence and divergence between these three professional profiles in relation to different dimensions of VSO, such as its definition, its techniques, its current and future strategic role in digital media, and its application in journalistic writing. This study confirms that although the use of VSO in digital news media is still in its embryonic stages, it will be useful in the medium and long term to train journalists in basic aspects of voice searches. In addition, internal SEO departments should be prepared to optimise the visibility of news for virtual voice assistants when they become widespread and when the technology companies that develop these assistants define a viable business model.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/197745
url https://hdl.handle.net/2445/197745
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a: ttps://doi.org/10.3145/epi.2023.may.07
El Profesional de la Información, 2023, vol. 32, num. 3
dc.rights.none.fl_str_mv cc-by (c) Lopezosa, Carlos et al., 2023
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by (c) Lopezosa, Carlos et al., 2023
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 11 p.
application/pdf
dc.publisher.none.fl_str_mv EPI SCP
publisher.none.fl_str_mv EPI SCP
dc.source.none.fl_str_mv Articles publicats en revistes (Biblioteconomia, Documentació i Comunicació Audiovisual)
reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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