Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products
BACKGROUND: With growing concerns over the adverse effects of animal-derived products on health, animal welfare and theenvironment, the rising popularity of plant-based foods underscores the importance of understanding consumer preferencesand determining acceptance. The present study takes the form...
| Autores: | , , , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2117/421428 |
| Acceso en línea: | https://hdl.handle.net/2117/421428 https://dx.doi.org/10.1002/jsfa.14063 |
| Access Level: | acceso abierto |
| Palabra clave: | Plant-based products Alternative protein Willingness-to-pay BDM mechanism Sensory analysis Àrees temàtiques de la UPC::Enginyeria agroalimentària |
| Sumario: | BACKGROUND: With growing concerns over the adverse effects of animal-derived products on health, animal welfare and theenvironment, the rising popularity of plant-based foods underscores the importance of understanding consumer preferencesand determining acceptance. The present study takes the form of a case study that utilized innovative legume-based ¿ours todevelop multiple gnocchi products. The Becker–DeGroot–Marschak (BDM) mechanism as an auction method was employed toelicit consumers’ willingness to pay (WTP) following a hedonic evaluation test involving 127 Spanish consumers.RESULTS: The ¿ndings indicate that a majority of consumers exhibit a high level of environmental concern, coupled withincreased trust in, as well as perceptions of, the bene¿ts of consuming plant-based products. However, they demonstratedmoderate attitudes with regard to plant-based products. Notably, product sample tasting had a negative impact on consumers’WTP for legume-based gnocchi. The respondents' education level, income, ¿nancial situation, government support, environ-mental concerns, perceived risks, ¿avor and color signi¿cantly in¿uenced consumers’ WTP.CONCLUSION: The present study offers initial insights into consumer attitudes and WTP for legume-based products in Spain.The ¿ndings are of relevance for producers and marketers aiming to promote environmentally-sustainable food productionand consumption. They may also play a pivotal role in facilitating the successful introduction and sale of such plant-based prod-ucts in the Spanish market. Going forward, addressing any limitations of this study and exploring further research avenues willbe crucial for re¿ning our understanding of consumer behavior in this context.© 2024 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society ofChemical Industry. |
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