No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile

This paper analyzes the use and appropriation of digital media by the Chilean social movement No + AFP. Specifically, the spotlight is placed on the movement’s digital video activism practices and its communication activity, organizational and co llective action strategies mediated by new informa ti...

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Detalles Bibliográficos
Autor: Sola-Morales, Salomé
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/106340
Acceso en línea:https://hdl.handle.net/11441/106340
https://doi.org/10.5354/0719-1529.2020.55907
Access Level:acceso abierto
Palabra clave:Video activism
Social media
Protest
Social movements
Chile
Videoactivismo
Medios sociales
Protestas
Movimientos sociales
Descripción
Sumario:This paper analyzes the use and appropriation of digital media by the Chilean social movement No + AFP. Specifically, the spotlight is placed on the movement’s digital video activism practices and its communication activity, organizational and co llective action strategies mediated by new informa tion and communication technologies. A qualitati ve (content analysis) methodology was developed to analyze the movement’s most relevant videos regarding three aspects: (1) political strategy; (2) actors, and (3) the locations in which videos were filmed. The main conclusion is that video activism was central to supporting the movement’s offline strategy. The videos were basically used for propa ganda and informational purposes and became a challenge against hegemonic media production in Chile; the main actors were citizens opposing the corporate, the hegemonic media and the govern ment; and the streets, the traditional protest set ting, were the preferred location.