Estudio sobre la introducción del sistema de envasado bag in box en el mercado español
During this project, a study to understand the main aspects to have an account for the introduction of the Bag in Box® packaging in the Spanish market has been taken. At first, the Bag in Box packaging has been introduced and its situation in the Spanish market has also been analysed. To achieve tha...
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| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/85267 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/85267 |
| Access Level: | acceso abierto |
| Palabra clave: | Bag in Box® Redesign Rediseño Análisis de mercado Diseño industrial Industrial design Market analysis DIBUJO Máster Universitario en Ingeniería del Diseño-Màster Universitari en Enginyeria del Disseny |
| Sumario: | During this project, a study to understand the main aspects to have an account for the introduction of the Bag in Box® packaging in the Spanish market has been taken. At first, the Bag in Box packaging has been introduced and its situation in the Spanish market has also been analysed. To achieve that, not only the factors that support its development and its introduction have been considered, but also the controversial it has caused. After, a field investigation has been performed to obtain the characteristics and attributes needed to achieve a proper introduction of the packaging. This has been obtained by conducting and analysing various surveys (done to consumers, manufacturers and distributors). At last, the key concepts to consider for it redesign and its introduction in the market have been obtained, and the future investigation lines have been shown. |
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