What do news aggregators do? Evidence from Google News in Spain and Germany

The impact of aggregators on news outlets is ambiguous. In particular, the existing theoretical literature highlights that, although aggregators create a market expansion effect when they bring visitors to news outlets, they also generate a substitution effect if some visitors switch from the news o...

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Detalhes bibliográficos
Autores: Calzada, J. (Joan)|||/items/fa6e9345-1752-496f-ae50-718056b8da99, Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d
Formato: artículo
Fecha de publicación:2019
País:España
Recursos:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/117040
Acesso em linha:https://hdl.handle.net/10171/117040
Access Level:acceso abierto
Palavra-chave:News aggregators
Google News
Market expansion effect
Substitution effect
Daily visits
Engagement metrics
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spelling What do news aggregators do? Evidence from Google News in Spain and GermanyCalzada, J. (Joan)|||/items/fa6e9345-1752-496f-ae50-718056b8da99Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442dNews aggregatorsGoogle NewsMarket expansion effectSubstitution effectDaily visitsEngagement metricsThe impact of aggregators on news outlets is ambiguous. In particular, the existing theoretical literature highlights that, although aggregators create a market expansion effect when they bring visitors to news outlets, they also generate a substitution effect if some visitors switch from the news outlets to the aggregators. Using the shutdown of the Spanish edition of Google News in December of 2014 and difference-in-differences methodology, this paper empirically examines the relevance of these two effects. We show that the shutdown of Google News in Spain decreased the number of daily visits to Spanish news outlets between 8% and 14% and that this effect was larger in outlets with fewer overall daily visits and a lower share of international visitors. We also find evidence suggesting that the shutdown decreased online advertisement revenues and advertising intensity at news outlets. We then analyze the effect of the opt-in policy adopted by the German edition of Google News in October of 2014. Although such policy did not significantly affect the daily visits of all outlets that opted out, it reduced by 8% the number of visits of the outlets controlled by the publisher Axel Springer. Our results show the existence of a net market expansion effect through which news aggregators increase consumers' awareness of news outlets' contents, thereby increasing their number of visits. PreviousInstitute for operations research and management sciencesDadun. Depósito Académico Digital Universidad de Navarra20192019-12-3020192019-12-30journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/117040reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Consejo Superior de Investigaciones Científicas (CSIC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/1170402026-06-21T12:47:57Z
dc.title.none.fl_str_mv What do news aggregators do? Evidence from Google News in Spain and Germany
title What do news aggregators do? Evidence from Google News in Spain and Germany
spellingShingle What do news aggregators do? Evidence from Google News in Spain and Germany
Calzada, J. (Joan)|||/items/fa6e9345-1752-496f-ae50-718056b8da99
News aggregators
Google News
Market expansion effect
Substitution effect
Daily visits
Engagement metrics
title_short What do news aggregators do? Evidence from Google News in Spain and Germany
title_full What do news aggregators do? Evidence from Google News in Spain and Germany
title_fullStr What do news aggregators do? Evidence from Google News in Spain and Germany
title_full_unstemmed What do news aggregators do? Evidence from Google News in Spain and Germany
title_sort What do news aggregators do? Evidence from Google News in Spain and Germany
dc.creator.none.fl_str_mv Calzada, J. (Joan)|||/items/fa6e9345-1752-496f-ae50-718056b8da99
Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d
author Calzada, J. (Joan)|||/items/fa6e9345-1752-496f-ae50-718056b8da99
author_facet Calzada, J. (Joan)|||/items/fa6e9345-1752-496f-ae50-718056b8da99
Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d
author_role author
author2 Gil, R. (Ricard)|||/items/b4e033fc-53ca-49b3-9986-2af37638442d
author2_role author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv News aggregators
Google News
Market expansion effect
Substitution effect
Daily visits
Engagement metrics
topic News aggregators
Google News
Market expansion effect
Substitution effect
Daily visits
Engagement metrics
description The impact of aggregators on news outlets is ambiguous. In particular, the existing theoretical literature highlights that, although aggregators create a market expansion effect when they bring visitors to news outlets, they also generate a substitution effect if some visitors switch from the news outlets to the aggregators. Using the shutdown of the Spanish edition of Google News in December of 2014 and difference-in-differences methodology, this paper empirically examines the relevance of these two effects. We show that the shutdown of Google News in Spain decreased the number of daily visits to Spanish news outlets between 8% and 14% and that this effect was larger in outlets with fewer overall daily visits and a lower share of international visitors. We also find evidence suggesting that the shutdown decreased online advertisement revenues and advertising intensity at news outlets. We then analyze the effect of the opt-in policy adopted by the German edition of Google News in October of 2014. Although such policy did not significantly affect the daily visits of all outlets that opted out, it reduced by 8% the number of visits of the outlets controlled by the publisher Axel Springer. Our results show the existence of a net market expansion effect through which news aggregators increase consumers' awareness of news outlets' contents, thereby increasing their number of visits. Previous
publishDate 2019
dc.date.none.fl_str_mv 2019
2019-12-30
2019
2019-12-30
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/117040
url https://hdl.handle.net/10171/117040
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Institute for operations research and management sciences
publisher.none.fl_str_mv Institute for operations research and management sciences
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Consejo Superior de Investigaciones Científicas (CSIC)
instname_str Consejo Superior de Investigaciones Científicas (CSIC)
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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