Manufacturer defensive and offensive advertising in competing distribution channels
Producción Científica
| Authors: | , |
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| Format: | article |
| Status: | Versión enviada para evaluación y publicación |
| Publication Date: | 2020 |
| Country: | España |
| Institution: | Universidad de Valladolid |
| Repository: | UVaDOC. Repositorio Documental de la Universidad de Valladolid |
| OAI Identifier: | oai:uvadoc.uva.es:10324/51424 |
| Online Access: | https://doi.org/10.1111/itor.12693 https://uvadoc.uva.es/handle/10324/51424 |
| Access Level: | Open access |
| Keyword: | advertising targeting competition distribution channel defensive advertising offensive advertising |
| Summary: | Producción Científica |
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