| Sumario: | The appraisal of goal-related constructs, generally, and of personal projects (PP) in particular, is one of the most solid research paths with regard to subjective well-being and health. In the last few years, the appraisal of PP has been linked to such problems as excessive alcohol and marijuana use, but no study has been conducted in the field of compulsive buying (CB). In this study, using Little’s personal-projects-analysis (PPA) methodology, the differences in university students were analyzed in both broad domains (meaning, structure, community, efficacy, and stress) and specific appraisal dimensions in groups with low (n = 293), moderate (n = 191), and high (n = 41) compulsive-buying propensities. The results confirm that the high-propensity group presented the highest significant levels in the domain of stress and the lowest in efficacy, meaning, and structure. As to appraisal dimensions, the group with a high propensity to CB attained statistically lower appraisals in the dimensions of importance, enjoyment, self-identity, absorption, control, time adequacy, progress, and outcome of their projects; the appraisal of the level of stress, difficulty, and conflict increased as the level of involvement in CB increased. These findings have major implications for the design of prevention and intervention programs for this behavioral problem.
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