Content aspects valued by users of travel blogs. Insights from brazilian travelers
Using a sample of 384 Brazilian respondents, the results of this quantitative exploratory study indicate that travel blogs are considered the second most important source of information in travel planning (after referrals from family and friends). Among 8 aspects evaluated, respondents attributed mo...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | Universidad de Huelva (UHU) |
| Repositorio: | Arias Montano. Repositorio Institucional de la Universidad de Huelva |
| Idioma: | inglés |
| OAI Identifier: | oai:ariasmontano.uhu.es:10272/18749 |
| Acceso en línea: | http://hdl.handle.net/10272/18749 |
| Access Level: | acceso abierto |
| Palabra clave: | Brazilian travelers Digital business Travel blogs User generated content Tourism marketing Integrated marketing communication Viajeros brasileños Negocio digital Comunicacion de mercadeo integrada Blogs de viajes Contenido generado por el usuario Marketing turístico |
| Sumario: | Using a sample of 384 Brazilian respondents, the results of this quantitative exploratory study indicate that travel blogs are considered the second most important source of information in travel planning (after referrals from family and friends). Among 8 aspects evaluated, respondents attributed more importance to contents related to "itineraries and attractions" and "transportation and locomotion". These 8 aspects were reduced, with the use of the factor analysis technique, to 3 factors: the first, "General Information", was more valued by women, people with less education, less income range and lower frequency to travel. The second factor, "Stay", was more valued by people with higher income and who travel less alone. Finally, there were no differences between the groups analyzed in the third factor identified, "Itineraries" |
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