How are communication companies adopting AI
Artificial intelligence (AI) is reshaping the media landscape, influencing news production, consumption, and dissemination. AI algorithms support content generation, trend tracking, and fact-checking. This study examines 108 companies using AI through a documentary review and expert survey. Text gen...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | español |
| OAI Identifier: | oai:ddd.uab.cat:308975 |
| Acceso en línea: | https://ddd.uab.cat/record/308975 https://dx.doi.org/urn:doi:10.32870/cys.v2025.8846 |
| Access Level: | acceso abierto |
| Palabra clave: | Artificial intelligence Technology Journalism Automation Communication Inteligencia artificial Tecnología Periodismo Automatización Comunicación |
| Sumario: | Artificial intelligence (AI) is reshaping the media landscape, influencing news production, consumption, and dissemination. AI algorithms support content generation, trend tracking, and fact-checking. This study examines 108 companies using AI through a documentary review and expert survey. Text generation is the most common function, while experts consider fact-checking the most useful. A geographic disparity exists, with the United States leading in AI adoption, while other regions lag. AI holds great potential for media transformation, but its inclusion remains uneven across countries. |
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