A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021

Purpose This study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields. Design/methodology/approach This study integrates three bibliometric analyses, i.e. co-citation analysis, historical direct citation a...

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Detalles Bibliográficos
Autores: Wang, Shaoshan, Tingchi Liu, Matthew, Pérez Ruiz, Andrea|||0000-0003-3521-1783
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:inglés
OAI Identifier:oai:repositorio.unican.es:10902/31910
Acceso en línea:https://hdl.handle.net/10902/31910
Access Level:acceso abierto
Palabra clave:Green marketing
Network visualization
Bibliometric analysis
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spelling A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021Wang, ShaoshanTingchi Liu, MatthewPérez Ruiz, Andrea|||0000-0003-3521-1783Green marketingNetwork visualizationBibliometric analysisPurpose This study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields. Design/methodology/approach This study integrates three bibliometric analyses, i.e. co-citation analysis, historical direct citation analysis and co-occurrence analysis, and a qualitative review to examine the 781 publications that matched the search criteria between January 1991 and December 2021 from the Web of Science (WoS) database. Findings The research findings show that eleven groups of cited references characterize the theoretical roots of green marketing in marketing and related fields. Besides, the two main research trajectories identified were found to be developed under the impact of prior studies. Moreover, the four research themes concerning this research domain are presented. The results also highlight promising research directions. Research limitations/implications Based on the quantitative bibliometric analysis and qualitative literature reviews, this study has provided a comprehensive overview of the current stage of this domain. The study also has underscored an abundance of green marketing literature and revealed the research topics that require further investigations to theoretically and empirically advance the understanding of green marketing. Practical implications Some topics about green marketing were recommended for further research. Some practical examples and suggestions are also given in the study. Originality/value This study reviewed 781 publications at the intersection of green marketing research domain in marketing and related fields to identify the theoretical roots, research trajectories and research themes and to propose promising research avenues.EmeraldUniversidad de Cantabria20232023-11-01journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articlehttps://hdl.handle.net/10902/31910Asia Pacific Journal of Marketing and Logistics, 2023, 35(8), 1857-1882reponame:UCrea Repositorio Abierto de la Universidad de Cantabriainstname:Universidad de Cantabria (UC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial 4.0 Internationalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:repositorio.unican.es:10902/319102026-06-02T12:39:31Z
dc.title.none.fl_str_mv A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
title A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
spellingShingle A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
Wang, Shaoshan
Green marketing
Network visualization
Bibliometric analysis
title_short A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
title_full A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
title_fullStr A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
title_full_unstemmed A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
title_sort A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
dc.creator.none.fl_str_mv Wang, Shaoshan
Tingchi Liu, Matthew
Pérez Ruiz, Andrea|||0000-0003-3521-1783
author Wang, Shaoshan
author_facet Wang, Shaoshan
Tingchi Liu, Matthew
Pérez Ruiz, Andrea|||0000-0003-3521-1783
author_role author
author2 Tingchi Liu, Matthew
Pérez Ruiz, Andrea|||0000-0003-3521-1783
author2_role author
author
dc.contributor.none.fl_str_mv Universidad de Cantabria
dc.subject.none.fl_str_mv Green marketing
Network visualization
Bibliometric analysis
topic Green marketing
Network visualization
Bibliometric analysis
description Purpose This study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields. Design/methodology/approach This study integrates three bibliometric analyses, i.e. co-citation analysis, historical direct citation analysis and co-occurrence analysis, and a qualitative review to examine the 781 publications that matched the search criteria between January 1991 and December 2021 from the Web of Science (WoS) database. Findings The research findings show that eleven groups of cited references characterize the theoretical roots of green marketing in marketing and related fields. Besides, the two main research trajectories identified were found to be developed under the impact of prior studies. Moreover, the four research themes concerning this research domain are presented. The results also highlight promising research directions. Research limitations/implications Based on the quantitative bibliometric analysis and qualitative literature reviews, this study has provided a comprehensive overview of the current stage of this domain. The study also has underscored an abundance of green marketing literature and revealed the research topics that require further investigations to theoretically and empirically advance the understanding of green marketing. Practical implications Some topics about green marketing were recommended for further research. Some practical examples and suggestions are also given in the study. Originality/value This study reviewed 781 publications at the intersection of green marketing research domain in marketing and related fields to identify the theoretical roots, research trajectories and research themes and to propose promising research avenues.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023-11-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10902/31910
url https://hdl.handle.net/10902/31910
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial 4.0 International
http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial 4.0 International
http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv Asia Pacific Journal of Marketing and Logistics, 2023, 35(8), 1857-1882
reponame:UCrea Repositorio Abierto de la Universidad de Cantabria
instname:Universidad de Cantabria (UC)
instname_str Universidad de Cantabria (UC)
reponame_str UCrea Repositorio Abierto de la Universidad de Cantabria
collection UCrea Repositorio Abierto de la Universidad de Cantabria
repository.name.fl_str_mv
repository.mail.fl_str_mv
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