Social Biases in AI-Generated Creative Texts: A Mixed-Methods Approach in the Spanish Context

This study addresses the biases in artificial intelligence (AI) when generating creative content, a growing challenge due to the widespread adoption of these technologies in creating automated narratives. Biases in AI reflect and amplify social inequalities. They perpetuate stereotypes and limit div...

Descripción completa

Detalles Bibliográficos
Autores: Gabino-Campos, María, Baile, Jose I., Padilla-Martínez, Aura
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad a Distancia de Madrid (UDIMA)
Repositorio:udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
OAI Identifier:oai:udimundus.udima.es:20.500.12226/2770
Acceso en línea:http://hdl.handle.net/20.500.12226/2770
Access Level:acceso abierto
Palabra clave:algorithmic biases
AI ethics
AI narrative analysis
gender stereotypes
age biases
ethnic biases
social representation
training datasets
physical appearance
socio-economic status
Descripción
Sumario:This study addresses the biases in artificial intelligence (AI) when generating creative content, a growing challenge due to the widespread adoption of these technologies in creating automated narratives. Biases in AI reflect and amplify social inequalities. They perpetuate stereotypes and limit diverse representation in the generated outputs. Through an experimental approach with ChatGPT-4, biases related to age, gender, sexual orientation, ethnicity, religion, physical appearance, and socio-economic status, are analyzed in AI-generated stories about successful individuals in the context of Spain. The results reveal an overrepresentation of young, heterosexual, and Hispanic characters, alongside a marked underrepresentation of diverse groups such as older individuals, ethnic minorities, and characters with varied socio-economic backgrounds. These findings validate the hypothesis that AI systems replicate and amplify the biases present in their training data. This process reinforces social inequalities. To mitigate these effects, the study suggests solutions such as diversifying training datasets and conducting regular ethical audits, with the aim of fostering more inclusive AI systems. These measures seek to ensure that AI technologies fairly represent human diversity and contribute to a more equitable society.