Subverting Scotland the Brand: Janice Galloway’s “tourists from the south arrive in the independent state”

In Janice Galloway’s fiction, nationality, if present at all, occupies a place secondary to that of gender issues in the context of turn-of-the-century Scotland. This near absence has rightly been interpreted as a gesture of resistance to male-biased nationalist discourse and to the masculinist vers...

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Detalhes bibliográficos
Autor: Sacido Romero, Jorge
Tipo de documento: artigo
Data de publicação:2023
País:España
Recursos:Universidad de Santiago de Compostela (USC)
Repositório:Minerva. Repositorio Institucional de la Universidad de Santiago de Compostela
Idioma:inglês
OAI Identifier:oai:minerva.usc.gal:10347/38099
Acesso em linha:https://hdl.handle.net/10347/38099
Access Level:Acceso aberto
Palavra-chave:Janice Galloway
Short story
Nation
Scotland
Tourism
Gaze
Investigación
Descrição
Resumo:In Janice Galloway’s fiction, nationality, if present at all, occupies a place secondary to that of gender issues in the context of turn-of-the-century Scotland. This near absence has rightly been interpreted as a gesture of resistance to male-biased nationalist discourse and to the masculinist version of Scotland found in the works of famous contemporary male fellow-writers. However, Galloway produced a short piece that apparently reversed the “women/gender first” scale of priorities by placing the focus on the national and, even, the transnational context. The present article focuses on a story titled “tourists from the south arrive in the independent state” (1996), a fantasy of an independent Scotland of the future, in which “the tourist gaze” (Urry), articulated in an ungendered third-person plural “they,” is undermined. This gaze (clearly, that of English visitors in this case) was constructed by Scotland’s tourist industry from the 1970s onwards, a process which entailed the commodification of Scottish identity. Scotland and, particularly, its heritage became a brand. The tourists’ expectations are systematically frustrated in the story, which ends with Scottish female characters occupying positions of authority.