Official Information on Twitter during the Pandemic in Spain

This article shows the use of Twitter that the main official spokespersons of the Spanish government made during the first weeks of the pandemic, with the aim of analyzing how government health campaigns were managed during the exceptional period of the state of alarm to deal with the COVID-19 pande...

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Detalles Bibliográficos
Autores: García-García, Soledad, Rodríguez-Díaz, Raquel
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universidad Rey Juan Carlos
Repositorio:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
OAI Identifier:oai:burjcdigital.urjc.es:10115/36693
Acceso en línea:https://hdl.handle.net/10115/36693
Access Level:acceso abierto
Palabra clave:Twitter
COVID-19
pandemic
infodemic
crisis communication
political communication
social media
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spelling Official Information on Twitter during the Pandemic in SpainGarcía-García, SoledadRodríguez-Díaz, RaquelTwitterCOVID-19pandemicinfodemiccrisis communicationpolitical communicationsocial mediaThis article shows the use of Twitter that the main official spokespersons of the Spanish government made during the first weeks of the pandemic, with the aim of analyzing how government health campaigns were managed during the exceptional period of the state of alarm to deal with the COVID-19 pandemic and whether the instructions in terms of institutional management of communication to combat the infodemic set by the World Health Organization (WHO) were followed. This research considers the diffusion of official information in different phases of the first three months of the government’s action (102 days) from the outbreak of COVID-19 in Spain (March 2020) and how it developed its approach to crisis communication using the Twitter accounts of the President of the Spanish government (@sanchezcastejon), front-line leaders and the Ministry of Health (@sanidadgob), the main public institution responsible for health crisis management with the hashtags #EsteVirusLoParamosUnidos and #COVID-19. The results of a sample of 750 tweets reveal how the official sources used a model of online communication with a particular emphasis on informative and motivational tweets from leaders aimed at audiences (media and the general public). At the same time, there is also an instructive function about the pandemic towards audiences (general public and companies), with the Ministry and health authorities playing a key, proactive role in an attempt to achieve informative transparency to mitigate the pandemic and infodemicMDPI202420242023info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10115/36693reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlosinstname:Universidad Rey Juan CarlosInglésAttribution 4.0 Internationalhttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:burjcdigital.urjc.es:10115/366932026-06-24T12:48:17Z
dc.title.none.fl_str_mv Official Information on Twitter during the Pandemic in Spain
title Official Information on Twitter during the Pandemic in Spain
spellingShingle Official Information on Twitter during the Pandemic in Spain
García-García, Soledad
Twitter
COVID-19
pandemic
infodemic
crisis communication
political communication
social media
title_short Official Information on Twitter during the Pandemic in Spain
title_full Official Information on Twitter during the Pandemic in Spain
title_fullStr Official Information on Twitter during the Pandemic in Spain
title_full_unstemmed Official Information on Twitter during the Pandemic in Spain
title_sort Official Information on Twitter during the Pandemic in Spain
dc.creator.none.fl_str_mv García-García, Soledad
Rodríguez-Díaz, Raquel
author García-García, Soledad
author_facet García-García, Soledad
Rodríguez-Díaz, Raquel
author_role author
author2 Rodríguez-Díaz, Raquel
author2_role author
dc.subject.none.fl_str_mv Twitter
COVID-19
pandemic
infodemic
crisis communication
political communication
social media
topic Twitter
COVID-19
pandemic
infodemic
crisis communication
political communication
social media
description This article shows the use of Twitter that the main official spokespersons of the Spanish government made during the first weeks of the pandemic, with the aim of analyzing how government health campaigns were managed during the exceptional period of the state of alarm to deal with the COVID-19 pandemic and whether the instructions in terms of institutional management of communication to combat the infodemic set by the World Health Organization (WHO) were followed. This research considers the diffusion of official information in different phases of the first three months of the government’s action (102 days) from the outbreak of COVID-19 in Spain (March 2020) and how it developed its approach to crisis communication using the Twitter accounts of the President of the Spanish government (@sanchezcastejon), front-line leaders and the Ministry of Health (@sanidadgob), the main public institution responsible for health crisis management with the hashtags #EsteVirusLoParamosUnidos and #COVID-19. The results of a sample of 750 tweets reveal how the official sources used a model of online communication with a particular emphasis on informative and motivational tweets from leaders aimed at audiences (media and the general public). At the same time, there is also an instructive function about the pandemic towards audiences (general public and companies), with the Ministry and health authorities playing a key, proactive role in an attempt to achieve informative transparency to mitigate the pandemic and infodemic
publishDate 2023
dc.date.none.fl_str_mv 2023
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10115/36693
url https://hdl.handle.net/10115/36693
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
instname:Universidad Rey Juan Carlos
instname_str Universidad Rey Juan Carlos
reponame_str BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
collection BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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