Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain

Purpose – The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour...

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Detalles Bibliográficos
Autores: Izquierdo-Yusta, Alicia, Gómez Cantó, Carmen María, Pelegrín Borondo, Jorge, Martínez-Ruiz, María Pilar
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universidad de Castilla-La Mancha
Repositorio:RUIdeRA. Repositorio Institucional de la UCLM
OAI Identifier:oai:ruidera.uclm.es:10578/23773
Acceso en línea:https://doi.org/10.1108/BFJ-01-2018-0059
http://hdl.handle.net/10578/23773
Access Level:acceso abierto
Palabra clave:Values
Loyalty
Trust
Satisfaction
Cluster
Consumer habits
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oai_identifier_str oai:ruidera.uclm.es:10578/23773
network_acronym_str ES
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repository_id_str
spelling Consumers´ behaviour in fast-food restaurants: a food value perspective from SpainIzquierdo-Yusta, AliciaGómez Cantó, Carmen MaríaPelegrín Borondo, JorgeMartínez-Ruiz, María PilarValuesLoyaltyTrustSatisfactionClusterConsumer habitsPurpose – The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach – A sample of 400 consumers was gathered from two different, leading fast-food chains operating in Spain. With these data, respondents were grouped through hierarchical cluster analysis and K-measures, and in accordance with Lusk and Briggeman’s (2009) food values and the food-related lifestyle model. The authors validated these clusters by means of ANOVA and discriminant analysis, which led to useful observations about inter-group differences in consumers’ habits, as well as their satisfaction, trust and loyalty. Findings – The results indicate that consumers can be clustered into three groups based their food values assessments: the “mainly utilitarian” group, the “mainly hedonic” group and the “ethical values” group. These groups not only demonstrate diverse habits, but also differ on key variables such as satisfaction, trust and loyalty. Practical implications – The authors offer several managerial recommendations for designing and developing segmentation strategies in the fast-food industry. Any such strategies should acknowledge that all consumer groups appear to value restaurants’ efforts to provide them with both hedonic and utilitarian benefits, although the extent varies across groups. Originality/value – Among the relevant literature, this research is the only one that examines the existence of distinct consumer groups based on their food values assessments. In addition, this paper analyses inter-group differences in terms of both diverse consumptions habits ( frequency of visits, expenditure, etc.) and key marketing variables (satisfaction, trust and loyalty).Emerald202020202019info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://doi.org/10.1108/BFJ-01-2018-0059http://hdl.handle.net/10578/23773reponame:RUIdeRA. Repositorio Institucional de la UCLMinstname:Universidad de Castilla-La ManchaInglésinfo:eu-repo/semantics/openAccessoai:ruidera.uclm.es:10578/237732026-05-27T07:36:41Z
dc.title.none.fl_str_mv Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
title Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
spellingShingle Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
Izquierdo-Yusta, Alicia
Values
Loyalty
Trust
Satisfaction
Cluster
Consumer habits
title_short Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
title_full Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
title_fullStr Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
title_full_unstemmed Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
title_sort Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain
dc.creator.none.fl_str_mv Izquierdo-Yusta, Alicia
Gómez Cantó, Carmen María
Pelegrín Borondo, Jorge
Martínez-Ruiz, María Pilar
author Izquierdo-Yusta, Alicia
author_facet Izquierdo-Yusta, Alicia
Gómez Cantó, Carmen María
Pelegrín Borondo, Jorge
Martínez-Ruiz, María Pilar
author_role author
author2 Gómez Cantó, Carmen María
Pelegrín Borondo, Jorge
Martínez-Ruiz, María Pilar
author2_role author
author
author
dc.subject.none.fl_str_mv Values
Loyalty
Trust
Satisfaction
Cluster
Consumer habits
topic Values
Loyalty
Trust
Satisfaction
Cluster
Consumer habits
description Purpose – The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach – A sample of 400 consumers was gathered from two different, leading fast-food chains operating in Spain. With these data, respondents were grouped through hierarchical cluster analysis and K-measures, and in accordance with Lusk and Briggeman’s (2009) food values and the food-related lifestyle model. The authors validated these clusters by means of ANOVA and discriminant analysis, which led to useful observations about inter-group differences in consumers’ habits, as well as their satisfaction, trust and loyalty. Findings – The results indicate that consumers can be clustered into three groups based their food values assessments: the “mainly utilitarian” group, the “mainly hedonic” group and the “ethical values” group. These groups not only demonstrate diverse habits, but also differ on key variables such as satisfaction, trust and loyalty. Practical implications – The authors offer several managerial recommendations for designing and developing segmentation strategies in the fast-food industry. Any such strategies should acknowledge that all consumer groups appear to value restaurants’ efforts to provide them with both hedonic and utilitarian benefits, although the extent varies across groups. Originality/value – Among the relevant literature, this research is the only one that examines the existence of distinct consumer groups based on their food values assessments. In addition, this paper analyses inter-group differences in terms of both diverse consumptions habits ( frequency of visits, expenditure, etc.) and key marketing variables (satisfaction, trust and loyalty).
publishDate 2019
dc.date.none.fl_str_mv 2019
2020
2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://doi.org/10.1108/BFJ-01-2018-0059
http://hdl.handle.net/10578/23773
url https://doi.org/10.1108/BFJ-01-2018-0059
http://hdl.handle.net/10578/23773
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:RUIdeRA. Repositorio Institucional de la UCLM
instname:Universidad de Castilla-La Mancha
instname_str Universidad de Castilla-La Mancha
reponame_str RUIdeRA. Repositorio Institucional de la UCLM
collection RUIdeRA. Repositorio Institucional de la UCLM
repository.name.fl_str_mv
repository.mail.fl_str_mv
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