Chasing spammers: Using the Internet protocol address fordetection

The proliferation of reviews evaluating different services on social networks andonline platforms and their importance in consumer decision‐making has led someunscrupulous individuals to take advantage of the anonymity offered by the Internetto manipulate these reviews and influence customers'...

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Detalles Bibliográficos
Autores: Sáez Ortuño, Laura, Forgas Coll, Santiago, Huertas García, Rubén, Puertas i Prats, Eloi
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2024
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/221622
Acceso en línea:https://hdl.handle.net/2445/221622
http://hdl.handle.net/2445/221622
Access Level:acceso abierto
Palabra clave:Investigació operativa
Protocols de xarxes d'ordinadors
Adreces d'Internet
Xarxes socials en línia
Operations research
Computer network protocols
Internet addresses
Online social networks
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spelling Chasing spammers: Using the Internet protocol address fordetectionSáez Ortuño, LauraForgas Coll, SantiagoHuertas García, RubénPuertas i Prats, EloiInvestigació operativaProtocols de xarxes d'ordinadorsAdreces d'InternetXarxes socials en líniaOperations researchComputer network protocolsInternet addressesOnline social networksThe proliferation of reviews evaluating different services on social networks andonline platforms and their importance in consumer decision‐making has led someunscrupulous individuals to take advantage of the anonymity offered by the Internetto manipulate these reviews and influence customers' decisions. The main objectivesof this study are: (1) to test whether spammers usually perform their misdemeanorsfrom the same IP address; (2) to explore whether there are differences betweenstated sexes in this regard; (3) to detect the main motivations for posting fraudulentreviews; and (4) to determine the motivations for doing so from the same IP address.These objectives were achieved by means of a quasi‐experiment with a sample of7,192,487 users, and a qualitative investigation in which 37 users who had falsifiedinformation were interviewed. The results show that spammers who tend to faketheir identity do so from the same IP address and that they tend to be male. Fourtypes of motivation are presented: revenge, entertainment, opportunity for profit,and self‐esteem; as well as a further three to explain the use of the same IP:convenience, limited resources, and complacency.John Wiley & Sons2025202520242025info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersion20 p.application/pdfhttps://hdl.handle.net/2445/221622http://hdl.handle.net/2445/221622reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésReproducció del document publicat a: https://doi.org/10.1002/mar.21985Psychology & Marketing, 2024, vol. 41, num.6, p. 1363-1382https://doi.org/10.1002/mar.21985(c) John Wiley & Sons, 2024http://creativecommons.org/licenses/by/3.0/es/info:eu-repo/semantics/openAccessoai:recercat.cat:2445/2216222026-05-29T05:05:01Z
dc.title.none.fl_str_mv Chasing spammers: Using the Internet protocol address fordetection
title Chasing spammers: Using the Internet protocol address fordetection
spellingShingle Chasing spammers: Using the Internet protocol address fordetection
Sáez Ortuño, Laura
Investigació operativa
Protocols de xarxes d'ordinadors
Adreces d'Internet
Xarxes socials en línia
Operations research
Computer network protocols
Internet addresses
Online social networks
title_short Chasing spammers: Using the Internet protocol address fordetection
title_full Chasing spammers: Using the Internet protocol address fordetection
title_fullStr Chasing spammers: Using the Internet protocol address fordetection
title_full_unstemmed Chasing spammers: Using the Internet protocol address fordetection
title_sort Chasing spammers: Using the Internet protocol address fordetection
dc.creator.none.fl_str_mv Sáez Ortuño, Laura
Forgas Coll, Santiago
Huertas García, Rubén
Puertas i Prats, Eloi
author Sáez Ortuño, Laura
author_facet Sáez Ortuño, Laura
Forgas Coll, Santiago
Huertas García, Rubén
Puertas i Prats, Eloi
author_role author
author2 Forgas Coll, Santiago
Huertas García, Rubén
Puertas i Prats, Eloi
author2_role author
author
author
dc.subject.none.fl_str_mv Investigació operativa
Protocols de xarxes d'ordinadors
Adreces d'Internet
Xarxes socials en línia
Operations research
Computer network protocols
Internet addresses
Online social networks
topic Investigació operativa
Protocols de xarxes d'ordinadors
Adreces d'Internet
Xarxes socials en línia
Operations research
Computer network protocols
Internet addresses
Online social networks
description The proliferation of reviews evaluating different services on social networks andonline platforms and their importance in consumer decision‐making has led someunscrupulous individuals to take advantage of the anonymity offered by the Internetto manipulate these reviews and influence customers' decisions. The main objectivesof this study are: (1) to test whether spammers usually perform their misdemeanorsfrom the same IP address; (2) to explore whether there are differences betweenstated sexes in this regard; (3) to detect the main motivations for posting fraudulentreviews; and (4) to determine the motivations for doing so from the same IP address.These objectives were achieved by means of a quasi‐experiment with a sample of7,192,487 users, and a qualitative investigation in which 37 users who had falsifiedinformation were interviewed. The results show that spammers who tend to faketheir identity do so from the same IP address and that they tend to be male. Fourtypes of motivation are presented: revenge, entertainment, opportunity for profit,and self‐esteem; as well as a further three to explain the use of the same IP:convenience, limited resources, and complacency.
publishDate 2024
dc.date.none.fl_str_mv 2024
2025
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/221622
http://hdl.handle.net/2445/221622
url https://hdl.handle.net/2445/221622
http://hdl.handle.net/2445/221622
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a: https://doi.org/10.1002/mar.21985
Psychology & Marketing, 2024, vol. 41, num.6, p. 1363-1382
https://doi.org/10.1002/mar.21985
dc.rights.none.fl_str_mv (c) John Wiley & Sons, 2024
http://creativecommons.org/licenses/by/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv (c) John Wiley & Sons, 2024
http://creativecommons.org/licenses/by/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 20 p.
application/pdf
dc.publisher.none.fl_str_mv John Wiley & Sons
publisher.none.fl_str_mv John Wiley & Sons
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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