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[EN] Chefs often say, "You eat with your eyes first?" This means that, while taste, smell, and vision are distinct senses, visual stimuli generate expectations through learned associations, and these expectations exert cognitive top¿down influences that can and sometimes do alter a...

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Detalles Bibliográficos
Autores: Alba-Martínez, José, Rodrigues de Sousa, Pedro M., Cunha, Luis M., Martínez-Monzó, Javier|||0000-0002-1123-2304, García-Segovia, Purificación|||0000-0002-4968-5050
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/205856
Acceso en línea:https://riunet.upv.es/handle/10251/205856
Access Level:acceso abierto
Palabra clave:Word association
Cross-cultural
Visual evaluation
TECNOLOGIA DE ALIMENTOS
03.- Garantizar una vida saludable y promover el bienestar para todos y todas en todas las edades
04.- Garantizar una educación de calidad inclusiva y equitativa, y promover las oportunidades de aprendizaje permanente para todos
Descripción
Sumario:[EN] Chefs often say, "You eat with your eyes first?" This means that, while taste, smell, and vision are distinct senses, visual stimuli generate expectations through learned associations, and these expectations exert cognitive top¿down influences that can and sometimes do alter assessments of taste and flavour. This study investigates the intangible values associated with the visual assessment of high-end pastry cakes among individuals from diverse food cultures. Using word association, the study explored the emotions, sensations, and impressions evoked by the visual representation of five high-end pastry cakes. Thematic content analysis was conducted to interpret and group the evoked words into dimensions. Across all cultures, ¿Organoleptic properties¿ emerged as the most highly rated dimension, aligning with expectations for food product visual assessments.